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New Directions in Behavioral Pricing

Editor

Listed:
  • Chezy Ofir
    (The Hebrew University of Jerusalem, Israel)

Abstract

Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make value, fairness judgments and product and brand choices. Encompassing customer price-related attitudes, knowledge, cognitive processes, and behaviors, the book seeks to predict and explain customers' reactions to price strategies and associated psychological, physiological, and emotional processes.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Chezy Ofir (ed.), 2024. "New Directions in Behavioral Pricing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13814, February.
    • Handle: RePEc:wsi:wsbook:13814
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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/13814
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    Book Chapters

    The following chapters of this book are listed in IDEAS

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    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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