Herding Among Retail Shoppers: the Case of Television Shopping Network
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DOI: 10.1007/s40547-020-00111-8
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- Ki, Chung-Wha (Chloe) & Chenn, Ashley & Man Chong, Sze & Cho, Erin, 2024. "Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research," Journal of Business Research, Elsevier, vol. 174(C).
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Keywords
Herding; Moderators of herding; Retailing; TV shopping;All these keywords.
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