IDEAS home Printed from https://ideas.repec.org/a/spr/custns/v5y2018i3d10.1007_s40547-018-0089-z.html
   My bibliography  Save this article

Understanding Influence of Marketing Thought on Practice: an Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis

Author

Listed:
  • Abhishek Borah

    (University of Washington)

  • Xin (Shane) Wang

    (Western University)

  • Jun Hyun (Joseph) Ryoo

    (Western University)

Abstract

Several calls have been made to understand the influence of marketing thought on practice (Rust et al. J Mark 68:76–89, 11). Practice includes practitioners who mostly use concepts and frameworks (general practice) and who mostly use quantitative models (quantitative practice). This paper compares the relative influence of marketing thought compared to other disciplines and uncovers seminal marketing thoughts that have influenced both general and quantitative practice. Using topic modeling procedures on 94 years of Harvard Business Review, 46 years of Sloan Management Review, and 47 years of Management Science, this paper illuminates the evolution of the influence of marketing thought over time. Despite marketing’s slow start, it has an increasing influence on both general and quantitative practice. Foundational topics in marketing such as product, promotion, place, consumers, and marketing research methods have influenced both general and quantitative practice. Surprisingly, price has not influenced practice. Marketing Communications is increasingly influential while Channel Management, Product/Service Management, and surprisingly Customer Relationships have lost their early influence to practice. General practitioners find Marketing Environment and Business Models increasingly influential while quantitative practitioners find Social Influence and Metrics increasingly influential. Quantitative practice has kept up to speed with marketing thought that influence general practice.

Suggested Citation

  • Abhishek Borah & Xin (Shane) Wang & Jun Hyun (Joseph) Ryoo, 2018. "Understanding Influence of Marketing Thought on Practice: an Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(3), pages 146-161, December.
    • Handle: RePEc:spr:custns:v:5:y:2018:i:3:d:10.1007_s40547-018-0089-z
    DOI: 10.1007/s40547-018-0089-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s40547-018-0089-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s40547-018-0089-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Robert W. Palmatier, 2016. "Improving publishing success at JAMS: contribution and positioning," Journal of the Academy of Marketing Science, Springer, vol. 44(6), pages 655-659, November.
    2. Carl F. Mela & Jason Roos & Yiting Deng, 2013. "Invited Paper --A Keyword History of Marketing Science," Marketing Science, INFORMS, vol. 32(1), pages 8-18, September.
    3. Xin (Shane) Wang & Neil T. Bendle & Feng Mai & June CotteXin, 2015. "The Journal of Consumer Research at 40: A Historical Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(1), pages 5-18.
    4. Gary L. Lilien & John H. Roberts & Venkatesh Shankar, 2013. "Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects," Marketing Science, INFORMS, vol. 32(2), pages 229-245, March.
    5. John R. Hauser, 2017. "Phenomena, theory, application, data, and methods all have impact," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 7-9, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Abhishek Borah & Francesca Bonetti & Angelito Calma & José Martí-Parreño, 2023. "The Journal of the Academy of Marketing Science at 50: A historical analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 222-243, January.
    2. Damane Moeti, 2022. "Topic Classification of Central Bank Monetary Policy Statements: Evidence from Latent Dirichlet Allocation in Lesotho," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 10(1), pages 199-227, September.
    3. Jonas Schmidt & Tammo H. A. Bijmolt, 2020. "Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 499-518, May.
    4. Borah, Abhishek & Skiera, Bernd, 2021. "Marketing and investor behavior: Insights, introspections, and indications," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 811-816.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cho, Yung-Jan & Fu, Pei-Wen & Wu, Chi-Cheng, 2017. "Popular Research Topics in Marketing Journals, 1995–2014," Journal of Interactive Marketing, Elsevier, vol. 40(C), pages 52-72.
    2. Tuğçe Ozansoy Çadırcı & Ayşegül Sağkaya Güngör, 2021. "26 years left behind: a historical and predictive analysis of electronic business research," Electronic Commerce Research, Springer, vol. 21(1), pages 223-243, March.
    3. Elina Jaakkola & Stephen L. Vargo, 2021. "Assessing and enhancing the impact potential of marketing articles," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 407-415, December.
    4. Khouja, Moutaz & Subramaniam, Chandra & Vasudev, Vinay, 2020. "A comparative analysis of marketing promotions and implications for data analytics," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 151-174.
    5. Dominik M. Wielgos & Christian Homburg & Christina Kuehnl, 2021. "Digital business capability: its impact on firm and customer performance," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 762-789, July.
    6. Harikesh S. Nair & Sanjog Misra & William J. Hornbuckle IV & Ranjan Mishra & Anand Acharya, 2017. "Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation," Marketing Science, INFORMS, vol. 36(5), pages 699-725, September.
    7. Karin Brondino-Pompeo, 2021. "Mapping spheres of exchange: a multidimensional approach to commoditization and singularization," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 81-95, June.
    8. Jonathan Z. Zhang & Chun-Wei Chang, 2021. "Consumer dynamics: theories, methods, and emerging directions," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 166-196, January.
    9. Rosenzweig, Stav & Grinstein, Amir & Ofek, Elie, 2016. "Social network utilization and the impact of academic research in marketing," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 818-839.
    10. Frank Germann & Gary L. Lilien & Christine Moorman & Lars Fiedler & Till Groβmaβ, 2020. "Driving Customer Analytics From the Top," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 7(3), pages 43-61, October.
    11. Wierenga, Berend, 2021. "The study of important marketing issues in an evolving field," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 18-28.
    12. Mukherjee, Debmalya & Lim, Weng Marc & Kumar, Satish & Donthu, Naveen, 2022. "Guidelines for advancing theory and practice through bibliometric research," Journal of Business Research, Elsevier, vol. 148(C), pages 101-115.
    13. Sturla F. Kvamsdal & Ivan Belik & Arnt Ove Hopland & Yuanhao Li, 2021. "A Machine Learning Analysis of the Recent Environmental and Resource Economics Literature," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 79(1), pages 93-115, May.
    14. Christian Homburg & Dominik M. Wielgos, 2022. "The value relevance of digital marketing capabilities to firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 666-688, July.
    15. Nguyen, Phan Dinh & Tran, Lobel Trong Thuy & Baker, John, 2021. "Driving university brand value through social media," Technology in Society, Elsevier, vol. 65(C).
    16. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
    17. Vilay Saythongkeo & Vinh D. Le & Lobel Trong Thuy Tran, 2022. "Leadership Styles and Innovation Performance: The Role of Coopetition Capability and In-Learning in Financial Service Firms," SAGE Open, , vol. 12(2), pages 21582440221, May.
    18. Corbet, Shaen & Dowling, Michael & Gao, Xiangyun & Huang, Shupei & Lucey, Brian & Vigne, Samuel A., 2019. "An analysis of the intellectual structure of research on the financial economics of precious metals," Resources Policy, Elsevier, vol. 63(C), pages 1-1.
    19. Zuschke, Nick, 2020. "An analysis of process-tracing research on consumer decision-making," Journal of Business Research, Elsevier, vol. 111(C), pages 305-320.
    20. Donald R. Lehmann & Russell S. Winer, 2017. "The role and impact of reviewers on the marketing discipline," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 587-592, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:custns:v:5:y:2018:i:3:d:10.1007_s40547-018-0089-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.