Popular Research Topics in Marketing Journals, 1995–2014
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- Schröder, Nadine & Falke, Andreas & Hruschka, Harald & Reutterer, Thomas, 2019. "Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 181-197.
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KeywordsTopic model; Text mining; Data visualization; Reproducible and collaborative research;
All these keywords.
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