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Database Submission—The Evolving Social Network of Marketing Scholars


  • Jacob Goldenberg

    () (School of Business Administration, Hebrew University of Jerusalem, 91905 Jerusalem, Israel; and Columbia Business School, Columbia University, New York, New York 10027)

  • Barak Libai

    () (Leon Recanati Graduate School of Business Administration, Tel Aviv University, 69978 Tel Aviv, Israel)

  • Eitan Muller

    () (Leon Recanati Graduate School of Business Administration, Tel Aviv University, 69978 Tel Aviv, Israel; and Stern School of Business, New York University, New York, New York 10012)

  • Stefan Stremersch

    () (Erasmus School of Economics, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands; and IESE Business School, Universidad de Navarra, 08034 Barcelona, Spain)


The interest in social networks among marketing scholars and practitioners has sharply increased in the last decade. One social network of which network scholars increasingly recognize the unique value is the academic collaboration (coauthor) network. We offer a comprehensive database of the collaboration network among marketing scholars over the last 40 years (available at Based on the ProQuest database, it documents the social collaboration among researchers in dozens of the leading marketing journals, enabling us to create networks of active marketing researchers. Unlike most of the published academic collaboration research, our database is dynamic and follows the evolution of the field over many years. In this paper, we describe the database and point to some basic network descriptives that lead to interesting research questions. We believe this database can be of much value to researchers interested in the evolution of social networks over time, as well as the specific evolution of the marketing discipline. The data set described in this paper is maintained by the authors and available through

Suggested Citation

  • Jacob Goldenberg & Barak Libai & Eitan Muller & Stefan Stremersch, 2010. "Database Submission—The Evolving Social Network of Marketing Scholars," Marketing Science, INFORMS, vol. 29(3), pages 561-567, 05-06.
  • Handle: RePEc:inm:ormksc:v:29:y:2010:i:3:p:561-567

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    References listed on IDEAS

    1. Boris Maciejovsky & David V. Budescu & Dan Ariely, 2009. "—The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?," Marketing Science, INFORMS, vol. 28(3), pages 589-598, 05-06.
    2. Sanjeev Goyal & Marco J. van der Leij & José Luis Moraga-Gonzalez, 2006. "Economics: An Emerging Small World," Journal of Political Economy, University of Chicago Press, vol. 114(2), pages 403-432, April.
    3. Barabási, A.L & Jeong, H & Néda, Z & Ravasz, E & Schubert, A & Vicsek, T, 2002. "Evolution of the social network of scientific collaborations," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 311(3), pages 590-614.
    4. Rik Pieters & Hans Baumgartner, 2002. "Who Talks to Whom? Intra- and Interdisciplinary Communication of Economics Journals," Journal of Economic Literature, American Economic Association, vol. 40(2), pages 483-509, June.
    5. S. Stremersch & I. Verniers & C. Verhoef, 2006. "The Quest for Citations: Drivers of Article Impact," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/422, Ghent University, Faculty of Economics and Business Administration.
    6. Stefan Stremersch & Peter C. Verhoef, 2005. "Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?," Marketing Science, INFORMS, vol. 24(4), pages 585-594, February.
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    Cited by:

    1. Stremersch, S. & Camacho, N.M.A. & Vanneste, S. & Verniers, I.W.J., 2014. "Unraveling Scientific Impact," ERIM Report Series Research in Management ERS-2014-014-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. César Zamudio & Meg Meng, 2015. "Which Modeling Scholars Get Promoted, and How Fast?," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 91-104, March.


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