Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach
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- Barrington, D.J. & Sridharan, S. & Saunders, S.G. & Souter, R.T. & Bartram, J. & Shields, K.F. & Meo, S. & Kearton, A. & Hughes, R.K., 2016. "Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries," Social Science & Medicine, Elsevier, vol. 171(C), pages 84-93.
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KeywordsSubsistence enterprises; Subsistence enterprises ecosystem; Context sensitivity; Education enterprises;
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