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What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?

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  • John Roberts

  • Ujwal Kayande
  • Rajendra K. Srivastava

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  • John Roberts & Ujwal Kayande & Rajendra K. Srivastava, 2015. "What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(4), pages 245-250, December.
    • Handle: RePEc:spr:custns:v:2:y:2015:i:4:p:245-250
    DOI: 10.1007/s40547-015-0056-x
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    References listed on IDEAS

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    1. John Page, 1994. "The East Asian Miracle: Four Lessons for Development Policy," NBER Chapters, in: NBER Macroeconomics Annual 1994, Volume 9, pages 219-282, National Bureau of Economic Research, Inc.
    2. Dornbusch, Rudiger & Fischer, Stanley & Samuelson, Paul A, 1977. "Comparative Advantage, Trade, and Payments in a Ricardian Model with a Continuum of Goods," American Economic Review, American Economic Association, vol. 67(5), pages 823-839, December.
    3. Vishal Narayan & Vithala R. Rao & K. Sudhir, 2015. "Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India," Marketing Science, INFORMS, vol. 34(6), pages 825-842, November.
    4. Robert Jensen, 2007. "The Digital Provide: Information (Technology), Market Performance, and Welfare in the South Indian Fisheries Sector," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 122(3), pages 879-924.
    5. Rajdeep Grewal & Gary Lilien & Sundar Bharadwaj & Pranav Jindal & Ujwal Kayande & Robert Lusch & Murali Mantrala & Robert Palmatier & Aric Rindfleisch & Lisa Scheer & Robert Spekman & Shrihari Sridhar, 2015. "Business-to-Business Buying: Challenges and Opportunities," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(3), pages 193-208, September.
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    Cited by:

    1. Kiran Pedada & S. Arunachalam & Mayukh Dass, 2020. "A theoretical model of the formation and dissolution of emerging market international marketing alliances," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 826-847, September.
    2. Adomako, Samuel & Shenkar, Oded & Liu, Xiaohui & Amankwah-Amoah, Joseph & Ahsan, Mujtaba, 2024. "Editorial on Doing business in Africa: Navigating opportunities and challenges in Africa's emerging markets," Journal of International Management, Elsevier, vol. 30(5).
    3. Mpoha, Salifya & Bonga-Bonga, Lumengo, 2021. "Spillover effects from China and the US to global emerging markets: a dynamic analysis," MPRA Paper 109349, University Library of Munich, Germany.
    4. S. Arunachalam & S. Cem Bahadir & Sundar G. Bharadwaj & Rodrigo Guesalaga, 2020. "New product introductions for low-income consumers in emerging markets," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 914-940, September.
    5. Pedada, Kiran & Padigar, Manjunath & Sinha, Ashish & Dass, Mayukh, 2021. "Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging market," Journal of Business Research, Elsevier, vol. 135(C), pages 295-303.
    6. Anirban Adhikary & Krishna Sundar Diatha & Sourav Bikash Borah & Amalesh Sharma, 2021. "How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 882-902, September.
    7. Carlson, Jamie & Rahman, Mohammad M. & Taylor, Alexander & Voola, Ranjit, 2019. "Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 149-162.
    8. Zhou, Nan, 2024. "Emerging market multinationals’ liability of outsidership," Journal of World Business, Elsevier, vol. 59(3).
    9. Misheck Mutize & Sean J. Gossel, 2019. "Sovereign Credit Rating Announcement Effects on Foreign Currency Denominated Bond and Equity Markets in Africa," Journal of African Business, Taylor & Francis Journals, vol. 20(1), pages 135-152, January.
    10. van Ewijk, Bernadette J. & Gijsbrechts, Els & Steenkamp, Jan-Benedict E.M., 2022. "What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 288-312.
    11. Guissoni, Leandro Angotti & Rodrigues, Jonny Mateus & Zambaldi, Felipe & Neves, Marcos Fava, 2021. "Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market," Journal of Retailing, Elsevier, vol. 97(4), pages 545-560.
    12. Sanveer Hariparsad & Eben Maré, 2024. "Optimal Monetary and Fiscal Policies to Maximise Non-Parallel Risk Premia in Sovereign Bond Markets," JRFM, MDPI, vol. 17(11), pages 1-33, November.
    13. Fadun, Olajide Solomon, 2017. "Corporate governance, a risk management tool for enhancing organizational performance: Study of Nigeria Stock Exchange(NSE)listed companies," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 6(4), pages 12-27, April.
    14. Patil, Ashutosh & Borle, Sharad & Singh, Siddharth, 2023. "An empirical investigation of unique traits of retailing industry in emerging economies: The perspective of consumer-packaged goods manufacturers," Journal of Business Research, Elsevier, vol. 154(C).

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