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Marketing analytics research for the better good: thoughts and ideas

Author

Listed:
  • Maria Petrescu

    (Embry-Riddle Aeronautical University)

  • Anjala S. Krishen

    (Office of the Dean, Lee Business School, University of Nevada)

Abstract

No abstract is available for this item.

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  • Maria Petrescu & Anjala S. Krishen, 2025. "Marketing analytics research for the better good: thoughts and ideas," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(1), pages 1-3, March.
    • Handle: RePEc:pal:jmarka:v:13:y:2025:i:1:d:10.1057_s41270-025-00386-7
    DOI: 10.1057/s41270-025-00386-7
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    References listed on IDEAS

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    1. Walter Wymer, 2023. "Social marketing’s relevance in helping the United Nations attain its SDGs," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(3), pages 529-541, September.
    2. El-Haddadeh, Ramzi & Osmani, Mohamad & Hindi, Nitham & Fadlalla, Adam, 2021. "Value creation for realising the sustainable development goals: Fostering organisational adoption of big data analytics," Journal of Business Research, Elsevier, vol. 131(C), pages 402-410.
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