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Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)

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  • Marko Sarstedt

    (Ludwig-Maximilians-University Munich
    Babeș-Bolyai University)

  • Yide Liu

    (Macau University of Science and Technology)

Abstract

No abstract is available for this item.

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  • Marko Sarstedt & Yide Liu, 2024. "Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(1), pages 1-5, March.
    • Handle: RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7
    DOI: 10.1057/s41270-023-00279-7
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    References listed on IDEAS

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    1. Edward E. Rigdon & Marko Sarstedt & Jan-Michael Becker, 2020. "Quantify uncertainty in behavioral research," Nature Human Behaviour, Nature, vol. 4(4), pages 329-331, April.
    2. Basco, Rodrigo & Hair, Joseph F. & Ringle, Christian M. & Sarstedt, Marko, 2022. "Advancing family business research through modeling nonlinear relationships: Comparing PLS-SEM and multiple regression," Journal of Family Business Strategy, Elsevier, vol. 13(3).
    3. Simona Sternad Zabukovšek & Samo Bobek & Uroš Zabukovšek & Zoran Kalinić & Polona Tominc, 2022. "Enhancing PLS-SEM-Enabled Research with ANN and IPMA: Research Study of Enterprise Resource Planning (ERP) Systems’ Acceptance Based on the Technology Acceptance Model (TAM)," Mathematics, MDPI, vol. 10(9), pages 1-28, April.
    4. Dul, Jan, 2016. "Identifying single necessary conditions with NCA and fsQCA," Journal of Business Research, Elsevier, vol. 69(4), pages 1516-1523.
    5. Sarstedt, Marko & Hair, Joseph F. & Ringle, Christian M. & Thiele, Kai O. & Gudergan, Siegfried P., 2016. "Estimation issues with PLS and CBSEM: Where the bias lies!," Journal of Business Research, Elsevier, vol. 69(10), pages 3998-4010.
    6. Jan-Michael Becker & Dorian Proksch & Christian M. Ringle, 2022. "Revisiting Gaussian copulas to handle endogenous regressors," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 46-66, January.
    7. Sarstedt, Marko & Hair, Joseph F. & Cheah, Jun-Hwa & Becker, Jan-Michael & Ringle, Christian M., 2019. "How to specify, estimate, and validate higher-order constructs in PLS-SEM," Australasian marketing journal, Elsevier, vol. 27(3), pages 197-211.
    8. Jan Dul & Sven Hauff & Ricarda B. Bouncken, 2023. "Correction: Necessary condition analysis (NCA): review of research topics and guidelines for good practice," Review of Managerial Science, Springer, vol. 17(4), pages 1535-1537, May.
    9. Nicole F. Richter & Sven Hauff & Christian M. Ringle & Siegfried P. Gudergan, 2022. "The Use of Partial Least Squares Structural Equation Modeling and Complementary Methods in International Management Research," Management International Review, Springer, vol. 62(4), pages 449-470, August.
    10. Svenja Damberg & Manfred Schwaiger & Christian M. Ringle, 2022. "What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(1), pages 3-18, March.
    11. João Coelho Soares & Ricardo Limongi & João Henriques De Sousa Júnior & Weverson Soares Santos & Michele Raasch & Lenoir Hoeckesfeld, 2023. "Assessing the effects of COVID-19-related risk on online shopping behavior," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 82-94, March.
    12. Marko Sarstedt & Jun-Hwa Cheah, 2019. "Partial least squares structural equation modeling using SmartPLS: a software review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 196-202, September.
    13. Cátia Fernandes Crespo & Alcina Gaspar Ferreira & Ricardo Moita Cardoso, 2023. "The influence of storytelling on the consumer–brand relationship experience," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 41-56, March.
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    2. Umer Zaman, 2024. "Guardians of the Green: Exploring Climate Advocacy, Data Privacy-Conscious Marketing, and Social Moral Licensing in Regenerative Tourism in Hawaii," Sustainability, MDPI, vol. 16(23), pages 1-17, November.
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    5. Muhammad Khalilur Rahman & Noor Azizi Ismail & Md Arafat Hossain & Mohammad Shahadat Hossen, 2025. "Students' mindset to adopt AI chatbots for effectiveness of online learning in higher education," Future Business Journal, Springer, vol. 11(1), pages 1-25, December.
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    9. Yuanhai Gu & Bo Sun & Jun He & Wenjuan Huang, 2024. "Sustainability Education as a Predictor of Student Well-Being Through Mindfulness and Social Support: A Mediated Moderation Model," Sustainability, MDPI, vol. 16(23), pages 1-16, November.
    10. Reason Masengu & Patson Chawuruka & Chenjerai Muchenje, 2025. "Environment attitudes and social influence of sustainable practices: a study on consumer behaviour in Zimbabwe," Future Business Journal, Springer, vol. 11(1), pages 1-18, December.
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