Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA)
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DOI: 10.1016/j.jretconser.2024.103723
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- Dul, Jan, 2024. "A different causal perspective with Necessary Condition Analysis," Journal of Business Research, Elsevier, vol. 177(C).
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- Aldhamiri, Ali & Carlson, Jamie & Vilches-Montero, Sonia & Rahman, Syed Mahmudur & Gudergan, Siegfried P., 2024. "What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Magno, Francesca & Cassia, Fabio, 2024. "Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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Keywords
cIPMA; Necessary condition analysis; NCA; Partial least squares; PLS; PLS-SEM; Structural equation modeling; SEM; Importance-performance map analysis; IPMA;All these keywords.
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