Explaining and predicting new retail market and consumer behavior habits using partial least squares structural equation modeling (PLS-SEM)
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DOI: 10.1016/j.jretconser.2025.104446
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- Troiville, Julien & Moisescu, Ovidiu I. & Radomir, Lăcrămioara, 2025. "Using necessary condition analysis to complement multigroup analysis in partial least squares structural equation modeling," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
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