IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i13p10123-d1179640.html

The Influence of Women’s Green Entrepreneurial Intention on Green Entrepreneurial Behavior through University and Social Support

Author

Listed:
  • Cai Li

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

  • Majid Murad

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

  • Sheikh Farhan Ashraf

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

Abstract

Green entrepreneurship has an extensive role in solving environmental issues and contributes significantly to friendly environmental practices. In this study, we examined the effect of green entrepreneurial intention on green entrepreneurial behavior through the mediating influence of university entrepreneurial support and moderating the role of social support. The nature of this study was cross-sectional, and data were gathered from a sample of 438 women university students. Partial least squares structural equation modeling (PLS-SEM) was applied to test the proposed hypotheses. The findings indicate that green entrepreneurial intention significantly impacts green entrepreneurial behavior. Meanwhile, results reveal that the indirect effect of university entrepreneurial support on the relationship between green entrepreneurial intention and green entrepreneurial behavior was positive and significant. Moreover, findings show that social support positively moderated the link between green entrepreneurial intention and green entrepreneurial behavior. Lastly, this study concludes with practical implications for educators and policymakers in Pakistan.

Suggested Citation

  • Cai Li & Majid Murad & Sheikh Farhan Ashraf, 2023. "The Influence of Women’s Green Entrepreneurial Intention on Green Entrepreneurial Behavior through University and Social Support," Sustainability, MDPI, vol. 15(13), pages 1-17, June.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:13:p:10123-:d:1179640
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/13/10123/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/13/10123/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. T. Ramayah & Syed Abidur Rahman & Seyedeh Khadijeh Taghizadeh, 2019. "Modelling green entrepreneurial intention among university students using the entrepreneurial event and cultural values theory," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 11(4), pages 394-412.
    2. I. E. Nikolaou & K. Tasopoulou & K. Tsagarakis, 2018. "A Typology of Green Entrepreneurs Based on Institutional and Resource-based Views," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 27(1), pages 111-132, March.
    3. Christina Theodoraki & Karim Messeghem & Mark Rice, 2018. "A social capital approach to the development of sustainable entrepreneurial ecosystems: an explorative study," Post-Print hal-02091761, HAL.
    4. Li Cai & Majid Murad & Sheikh Farhan Ashraf & Shumaila Naz, 2021. "Impact of dark tetrad personality traits on nascent entrepreneurial behavior: the mediating role of entrepreneurial intention," Frontiers of Business Research in China, Springer, vol. 15(1), pages 1-19, December.
    5. Hui Jiang & Suli Wang & Lu Wang & Gang Li, 2020. "Golden Apples or Green Apples? The Effect of Entrepreneurial Creativity on Green Entrepreneurship: A Dual Pathway Model," Sustainability, MDPI, vol. 12(15), pages 1-16, August.
    6. Sarstedt, Marko & Hair, Joseph F. & Cheah, Jun-Hwa & Becker, Jan-Michael & Ringle, Christian M., 2019. "How to specify, estimate, and validate higher-order constructs in PLS-SEM," Australasian marketing journal, Elsevier, vol. 27(3), pages 197-211.
    7. Nowiński, Witold & Haddoud, Mohamed Yacine, 2019. "The role of inspiring role models in enhancing entrepreneurial intention," Journal of Business Research, Elsevier, vol. 96(C), pages 183-193.
    8. Shirokova, Galina & Osiyevskyy, Oleksiy & Bogatyreva, Karina, 2016. "Exploring the intention–behavior link in student entrepreneurship: Moderating effects of individual and environmental characteristics," European Management Journal, Elsevier, vol. 34(4), pages 386-399.
    9. Juying Zeng & Jun Ren, 2022. "How does green entrepreneurship affect environmental improvement? Empirical findings from 293 enterprises," International Entrepreneurship and Management Journal, Springer, vol. 18(1), pages 409-434, March.
    10. Gundry, Lisa K. & Welsch, Harold P., 2001. "The ambitious entrepreneur: High growth strategies of women-owned enterprises," Journal of Business Venturing, Elsevier, vol. 16(5), pages 453-470, September.
    11. Bahadur Ali Soomro & Ikhtiar Ali Ghumro & Naimatullah Shah, 2020. "Green entrepreneurship inclination among the younger generation: An avenue towards a green economy," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 585-594, July.
    12. Ana Iolanda Vodă & Nelu Florea, 2019. "Impact of Personality Traits and Entrepreneurship Education on Entrepreneurial Intentions of Business and Engineering Students," Sustainability, MDPI, vol. 11(4), pages 1-34, February.
    13. Chenli Yin & Maria Paz Salmador & Dan Li & M. Begoña Lloria, 2022. "Green entrepreneurship and SME performance: the moderating effect of firm age," International Entrepreneurship and Management Journal, Springer, vol. 18(1), pages 255-275, March.
    14. Joseph Amankwah & Harun Sesen, 2021. "On the Relation between Green Entrepreneurship Intention and Behavior," Sustainability, MDPI, vol. 13(13), pages 1-16, July.
    15. Pi-Yueh Cheng & Mei-Chin Chu, 2014. "Behavioral Factors Affecting Students’ Intentions to Enroll in Business Ethics Courses: A Comparison of the Theory of Planned Behavior and Social Cognitive Theory Using Self-Identity as a Moderator," Journal of Business Ethics, Springer, vol. 124(1), pages 35-46, September.
    16. Czarnitzki, Dirk & Doherr, Thorsten & Hussinger, Katrin & Schliessler, Paula & Toole, Andrew A., 2016. "Knowledge Creates Markets: The influence of entrepreneurial support and patent rights on academic entrepreneurship," European Economic Review, Elsevier, vol. 86(C), pages 131-146.
    17. Christina Theodoraki & Karim Messeghem & Mark P. Rice, 2018. "A social capital approach to the development of sustainable entrepreneurial ecosystems: an explorative study," Small Business Economics, Springer, vol. 51(1), pages 153-170, June.
    18. Ibrahim Al-Jubari & Arif Hassan & Francisco Liñán, 2019. "Entrepreneurial intention among University students in Malaysia: integrating self-determination theory and the theory of planned behavior," International Entrepreneurship and Management Journal, Springer, vol. 15(4), pages 1323-1342, December.
    19. Gaofeng Yi, 2021. "From green entrepreneurial intentions to green entrepreneurial behaviors: the role of university entrepreneurial support and external institutional support," International Entrepreneurship and Management Journal, Springer, vol. 17(2), pages 963-979, June.
    20. Meqbel M. Aliedan & Ibrahim A. Elshaer & Mansour A. Alyahya & Abu Elnasr E. Sobaih, 2022. "Influences of University Education Support on Entrepreneurship Orientation and Entrepreneurship Intention: Application of Theory of Planned Behavior," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
    21. Pelin Demirel & Qian Cher Li & Francesco Rentocchini & J. Pawan Tamvada, 2019. "Born to be green: new insights into the economics and management of green entrepreneurship," Small Business Economics, Springer, vol. 52(4), pages 759-771, April.
    22. Xu, Feng & Kellermanns, Franz W. & Jin, Linlin & Xi, Jing, 2020. "Family support as social exchange in entrepreneurship: Its moderating impact on entrepreneurial stressors-well-being relationships," Journal of Business Research, Elsevier, vol. 120(C), pages 59-73.
    23. Michalis Skordoulis & Grigorios Kyriakopoulos & Stamatiοs Ntanos & Spyros Galatsidas & Garyfallos Arabatzis & Miltiadis Chalikias & Petros Kalantonis, 2022. "The Mediating Role of Firm Strategy in the Relationship between Green Entrepreneurship, Green Innovation, and Competitive Advantage: The Case of Medium and Large-Sized Firms in Greece," Sustainability, MDPI, vol. 14(6), pages 1-18, March.
    24. Kim Klyver & Benson Honig & Paul Steffens, 2018. "Social support timing and persistence in nascent entrepreneurship: exploring when instrumental and emotional support is most effective," Small Business Economics, Springer, vol. 51(3), pages 709-734, October.
    25. Allan Discua Cruz & Carole Howorth & Eleanor Hamilton, 2013. "Intrafamily Entrepreneurship: The Formation and Membership of Family Entrepreneurial Teams," Entrepreneurship Theory and Practice, , vol. 37(1), pages 17-46, January.
    26. Fengdi Chu & Wei Zhang & Yuan Jiang & Baogui Xin, 2021. "How Does Policy Perception Affect Green Entrepreneurship Behavior? An Empirical Analysis from China," Discrete Dynamics in Nature and Society, Hindawi, vol. 2021, pages 1-9, July.
    27. Marko Sarstedt & Jun-Hwa Cheah, 2019. "Partial least squares structural equation modeling using SmartPLS: a software review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 196-202, September.
    28. Pejman Ebrahimi & Seyed Mozaffar Mirbargkar, 2017. "Green entrepreneurship and green innovation for SME development in market turbulence," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(2), pages 203-228, August.
    29. Irfan Hameed & Umer Zaman & Idrees Waris & Owais Shafique, 2021. "A Serial-Mediation Model to Link Entrepreneurship Education and Green Entrepreneurial Behavior: Application of Resource-Based View and Flow Theory," IJERPH, MDPI, vol. 18(2), pages 1-19, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Prakhar Prakhar & Rachana Jaiswal & Shashank Gupta & Syed Zamberi Ahmad & Patrice Piccardi & Gabriele Santoro, 2025. "How can we improve entrepreneurial dynamics in electric vehicle manufacturing for a sustainable future: insights using a deep learning-based hybrid PLS-SEM-ANN approach," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-45, December.
    2. Nágela Bianca Prado & Gustavo Hermínio Salati Marcondes Moraes, 2025. "An inquiry into the linkages between entrepreneurial perspectives and sustainable value creation in knowledge-intensive entrepreneurship," The Journal of Technology Transfer, Springer, vol. 50(5), pages 2076-2105, October.
    3. Cai Li & Hazrat Hassan & Majid Murad & Farhan Mirza, 2023. "Role of Green Dynamic Capabilities on Environmental and Social Innovation Behavior: Mediating of Green Creativity and Moderating of Innovation Proclivity," Sustainability, MDPI, vol. 15(20), pages 1-19, October.
    4. Feng Liu & Guimei Yang & Putthiwat Singhdong, 2024. "A Moderated Mediation Model of Entrepreneurship Education, Competence, and Environmental Dynamics on Entrepreneurial Performance," Sustainability, MDPI, vol. 16(19), pages 1-19, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang Jiatong & Zheng Wang & Majid Murad, 2026. "Examining sustainable entrepreneurial behavior among university students: the role of environmental factors, entrepreneurial self-efficacy, and green consumption commitment," International Entrepreneurship and Management Journal, Springer, vol. 22(1), pages 1-27, March.
    2. Sourav Mondal & Saumya Singh, 2025. "A bibliometric and thematic analysis of green entrepreneurship in business research: current status and future research directions," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(1), pages 67-139, January.
    3. Harmanpreet Singh & Pawan Kumar & Leo Paul Dana, 2025. "The green entrepreneurship landscape: drivers, outcomes, and future directions," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-63, December.
    4. Binbin Cai & Yin Chen & Arslan Ayub, 2023. "“Quiet the Mind, and the Soul Will Speak”! Exploring the Boundary Effects of Green Mindfulness and Spiritual Intelligence on University Students’ Green Entrepreneurial Intention–Behavior Link," Sustainability, MDPI, vol. 15(5), pages 1-21, February.
    5. Chen, Su & Shen, Wenbin & Qiu, Zhiqiang & Liu, Rongzhi & Mardani, Abbas, 2023. "Who are the green entrepreneurs in China? The relationship between entrepreneurs’ characteristics, green entrepreneurship orientation, and corporate financial performance," Journal of Business Research, Elsevier, vol. 165(C).
    6. Qing Yin & Delu Wang & Yadong Wang, 2023. "Serial Mediation Model Linking Returnee Entrepreneurship Education and Green Returnee Entrepreneurial Behavior: An Analysis of Environmental Improvement," Sustainability, MDPI, vol. 15(19), pages 1-15, September.
    7. Yejun Yang, 2024. "Impact of institutional support and green knowledge transfer on university students’ absorptive capacity and green entrepreneurial behavior: The moderating role of environmental responsibility," PLOS ONE, Public Library of Science, vol. 19(5), pages 1-19, May.
    8. Mohamed Ali Shabeeb Ali & Mohammed Abdullah Ammer & Ibrahim A. Elshaer, 2023. "Born to Be Green: Antecedents of Green Entrepreneurship Intentions among Higher Education Students," Sustainability, MDPI, vol. 15(8), pages 1-20, April.
    9. Muhammad Sadiq & Mei Kei Leong & Ansa Savad Salim & Zhou Jiayao, 2025. "Fostering entrepreneurial success through the predictive role of knowledge management, green creativity, green social behavior, dynamic capabilities, business environment and green service innovation," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-27, December.
    10. Iftikhar Hussain & Mehrab Nazir & Saadia Bano Hashmi & Assunta Di Vaio & Imrab Shaheen & Muhammad Arfaq Waseem & Adeel Arshad, 2021. "Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective," Sustainability, MDPI, vol. 13(15), pages 1-13, August.
    11. Tianyi Zheng & Ge Li, 2025. "New effects of environmental policy: does energy quota trading policy affect green entrepreneurship?," Economic Change and Restructuring, Springer, vol. 58(6), pages 1-33, December.
    12. Walter Leal Filho & David Anthony Kirby & Tiago F. A. C. Sigahi & Ricardo L. F. Bella & Rosley Anholon & Osvaldo L. G. Quelhas, 2025. "Higher education and sustainable entrepreneurship: The state of the art and a look to the future," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(1), pages 957-969, February.
    13. Md Rezaul Haque & Manjit Kour & Mahbuba Haque Mahin, 2025. "The Role of Family Support, Self-efficacy, and Entrepreneurial Education in Developing Entrepreneurial Intentions in Developing Countries," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(3), pages 12143-12169, September.
    14. Nimit Soonsan & Hiran Prasankarn & Piangjit Tanticharatwarodom & Jiraporn Prasankarn & Zulfiqar Ali Jumani, 2025. "University entrepreneurial support and green entrepreneurial behavior: a quantitative serial mediation," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-21, December.
    15. Alice Civera & Michele Meoli, 2025. "Sustainability orientation of academic spinoffs: does it pay?," Small Business Economics, Springer, vol. 65(3), pages 1727-1753, October.
    16. Maryam Soleimani & Elahe Mollaei & Mojgan Hamidi Beinabaj & Aidin Salamzadeh, 2023. "Evaluating the Enablers of Green Entrepreneurship in Circular Economy: Organizational Enablers in Focus," Sustainability, MDPI, vol. 15(14), pages 1-22, July.
    17. Marwah Rafiq & Jianhua Yang & Shafiul Bashar, 2024. "Impact of personality traits and sustainability education on green entrepreneurship behavior of university students: mediating role of green entrepreneurial intention," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 14(1), pages 1-17, December.
    18. Marcos Carchano & Jean-Marie Cardebat & Angela Gonzalez & Inmaculada Carrasco, 2024. "Moving toward environmental sustainability through green entrepreneurship: assessing the moderating role of managerial environmental commitment," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2209-2240, September.
    19. Rodríguez, A. & Souto, Jaime E., 2020. "Empowering entrepreneurial capacity: training, innovation and business ethics," MPRA Paper 127848, University Library of Munich, Germany.
    20. Ferreira, João J.M. & Fernandes, Cristina I. & Mota Veiga, Pedro, 2023. "The role of entrepreneurial ecosystems in the SME internationalization," Journal of Business Research, Elsevier, vol. 157(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:13:p:10123-:d:1179640. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.