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The Mediating Role of Firm Strategy in the Relationship between Green Entrepreneurship, Green Innovation, and Competitive Advantage: The Case of Medium and Large-Sized Firms in Greece

Author

Listed:
  • Michalis Skordoulis

    (Department of Tourism Management, University of West Attica, GR12243 Egaleo, Greece)

  • Grigorios Kyriakopoulos

    (School of Electrical and Computer Engineering, National Technical University of Athens, GR15780 Zografou, Greece)

  • Stamatiοs Ntanos

    (Department of Business Administration, University of West Attica, GR12243 Egaleo, Greece)

  • Spyros Galatsidas

    (Department of Forestry and Management of the Environment and Natural Resources, Democritus University of Thrace, GR68200 Orestiada, Greece)

  • Garyfallos Arabatzis

    (Department of Forestry and Management of the Environment and Natural Resources, Democritus University of Thrace, GR68200 Orestiada, Greece)

  • Miltiadis Chalikias

    (Department of Accounting and Finance, University of West Attica, GR12243 Egaleo, Greece)

  • Petros Kalantonis

    (Department of Tourism Management, University of West Attica, GR12243 Egaleo, Greece)

Abstract

The present research examines both the relationship between green innovation and green entrepreneurship and the mediating role of firm strategies in the relationship between green entrepreneurship, green innovation, and competitive advantage. A total of 225 managers responsible for the environmental strategy of medium and large-sized firms operating in Greece were used as a sample for the study. To measure the research variables, a structured questionnaire was used. The collected data were analyzed using descriptive and inductive statistics, including principal components analysis, correlation analysis, a multivariate generalized linear model, and a structural equations model. The empirical results indicate a positive influence of green entrepreneurship in green product innovation and green process innovation. Furthermore, the mediating role of firm strategies in the relationship between green entrepreneurship, green innovation, and competitive advantage is confirmed.

Suggested Citation

  • Michalis Skordoulis & Grigorios Kyriakopoulos & Stamatiοs Ntanos & Spyros Galatsidas & Garyfallos Arabatzis & Miltiadis Chalikias & Petros Kalantonis, 2022. "The Mediating Role of Firm Strategy in the Relationship between Green Entrepreneurship, Green Innovation, and Competitive Advantage: The Case of Medium and Large-Sized Firms in Greece," Sustainability, MDPI, vol. 14(6), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:6:p:3286-:d:768882
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