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Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective

Author

Listed:
  • Iftikhar Hussain

    (Faculty of Computing & Engineering, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan)

  • Mehrab Nazir

    (School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang 212003, China)

  • Saadia Bano Hashmi

    (Department of Governance and Public Policy, National University of Modern Languages, Islamabad 44100, Pakistan)

  • Assunta Di Vaio

    (Department of Law, University of Naples Parthenope, 80132 Naples, Italy)

  • Imrab Shaheen

    (Department of Public Administration, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan)

  • Muhammad Arfaq Waseem

    (Department of Commerce, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan)

  • Adeel Arshad

    (Department of Business Administration, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan)

Abstract

This research was aimed to investigate the connection between the social networking sites and green entrepreneurship intentions through a mediated-moderated model. The study was based on the Shepero’s model of entrepreneurship intentions and Ajzen’s theory of planned behavior. The study design reflects that social networking sites and green entrepreneurship intentions are mediated by risk propensity and self-efficacy, while self-efficacy and green entrepreneurship intentions’ relationship is further moderated by subjective norms. A well-structured and self-administered questionnaire was used to collect data from 500 respondents. The data were analyzed, and hypotheses were tested using PLS-SEM. The study findings confirmed that there exists a positive and significant link between social networking sites and green entrepreneurship intentions through the indirect effect of risk propensity and self-efficacy. However, the findings regarding moderating effect indicated that subjective norms have no significant impact between the self-efficacy and green entrepreneurship intentions. The study findings have significant academic and practical implications for government representatives, policymakers, and entrepreneurial educational institutes that can use these findings.

Suggested Citation

  • Iftikhar Hussain & Mehrab Nazir & Saadia Bano Hashmi & Assunta Di Vaio & Imrab Shaheen & Muhammad Arfaq Waseem & Adeel Arshad, 2021. "Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective," Sustainability, MDPI, vol. 13(15), pages 1-13, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:15:p:8627-:d:607178
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    Cited by:

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    2. Chen, Su & Shen, Wenbin & Qiu, Zhiqiang & Liu, Rongzhi & Mardani, Abbas, 2023. "Who are the green entrepreneurs in China? The relationship between entrepreneurs’ characteristics, green entrepreneurship orientation, and corporate financial performance," Journal of Business Research, Elsevier, vol. 165(C).
    3. Shahab Ali & Pu Yongjian & Farrukh Shahzad & Iftikhar Hussain & Dawei Zhang & Zeeshan Fareed & Filza Hameed & Chunlei Wang, 2022. "Abusive Supervision and Turnover Intentions: A Mediation-Moderation Perspective," Sustainability, MDPI, vol. 14(17), pages 1-14, August.

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