A conceptual model for the use of social media in companies
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References listed on IDEAS
- Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
- Michale D. Myers & Felix B. Tan, 2002. "Beyond Models of National Culture in Information Systems Research," Journal of Global Information Management (JGIM), IGI Global, vol. 10(1), pages 24-32, January.
- Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
More about this item
KeywordsSocial media; Social networks; Social influence; Technology acceptance model; perceived ease of use; perceived usefulness;
- C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
- A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
- A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2013-02-16 (All new papers)
- NEP-ICT-2013-02-16 (Information & Communication Technologies)
- NEP-MKT-2013-02-16 (Marketing)
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