Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory
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References listed on IDEAS
- Don Ross, 2006. "Evolutionary game theory and the normative theory of institutional design: Binmore and behavioral economics," Politics, Philosophy & Economics, , vol. 5(1), pages 51-79, February.
- Michael J. Brennan, 1994. "Incentives, Rationality, And Society," Journal of Applied Corporate Finance, Morgan Stanley, vol. 7(2), pages 31-39.
- Michael C. Jensen, 1994. "Self-Interest, Altruism, Incentives, And Agency Theory," Journal of Applied Corporate Finance, Morgan Stanley, vol. 7(2), pages 40-45.
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KeywordsGame Theory; consumer behaviour; commodification; decision theory; marketing;
- C7 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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