IDEAS home Printed from https://ideas.repec.org/a/aes/jetimm/v1y2019i1p241-249.html
   My bibliography  Save this article

Gender Differences in Tourism Marketing Product Perceptions

Author

Listed:
  • Maria Johann

    (Warsaw School of Economics)

  • Sanjoy Ghose

    (University of Wisconsin Milwaukee)

Abstract

This study explores package holiday travelers’ perceptions of tourism product attributes from the gender perspective. The research results reveal that significant differences exist in perceived levels of tourism product attributes between men and women. The perceptions of females were higher than those of males for all the statistically significant features in each of two categories of tourism product attributes. Tour package features such as hotels, price/quality relationship, and standard of the bus as well as selected experience attributes, including tourist attractions, nature/countryside, shopping opportunities, safety, cleanliness, tourist information, and possibility to communicate in English were evaluated significantly higher by females. Several managerial implications for both tourism marketing strategists and tourism marketing product providers are discussed in this study.

Suggested Citation

  • Maria Johann & Sanjoy Ghose, 2019. "Gender Differences in Tourism Marketing Product Perceptions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 241-249, November.
    • Handle: RePEc:aes:jetimm:v:1:y:2019:i:1:p:241-249
    as

    Download full text from publisher

    File URL: http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_91.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    tourism; perceptions; gender.;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:jetimm:v:1:y:2019:i:1:p:241-249. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.