IDEAS home Printed from
MyIDEAS: Login to save this paper or follow this series

The moderating effect of uncertainty avoidance on overall perceived value of the online purchasing process

  • Carmen María Sabiote Ortiz
  • Dolores María Frías Jamilena
  • J. Alberto Castañeda García
Registered author(s):

    The aim of this study is to analyse differences in the overall perceived value of a service purchased online, and the consequences for international consumer behaviour, taking consumers´ uncertainty avoidance as a moderating variable. A questionnaire was administered to 300 international consumers who had purchased a service via the Internet. The results reveal that in the formation of overall perceived value – which embraces both the online purchase and also enjoyment of the service – moderating effects are generated by uncertainty avoidance. It explores how overall perceived value is formed when the entire purchasing process is taken into account, and the variations that occur in this process depending on whether it relates to Spanish or British consumers.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Paper provided by Catedra Fundación Ramón Areces de Distribución Comercial in its series DOCFRADIS Working Papers with number 1104.

    in new window

    Length: 24
    Date of creation: May 2011
    Date of revision:
    Publication status: published
    Handle: RePEc:ovr:docfra:1104
    Contact details of provider: Postal: 33071
    Phone: 0034985106202
    Fax: 0034985103708
    Web page: http://www.catedrafundacionarecesdcuniovi.esEmail:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ovr:docfra:1104. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Santiago Gonzalez)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.