IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i16p9383-d618719.html
   My bibliography  Save this article

Tourist Environmentally Responsible Behavior and Satisfaction; Study on the World’s Longest Natural Sea Beach, Cox’s Bazar, Bangladesh

Author

Listed:
  • Md. Sahabuddin

    (College of Economics and Management, Nanjing University of Aeronautics & Astronautics, Nanjing 210016, China)

  • Qingmei Tan

    (College of Economics and Management, Nanjing University of Aeronautics & Astronautics, Nanjing 210016, China)

  • Imran Hossain

    (Department of Marketing, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Gopalganj 8100, Bangladesh)

  • Md. Shariful Alam

    (School of Business and Economics, United International University, Dhaka 1212, Bangladesh)

  • Md. Nekmahmud

    (Management and Business Administration Sciences, Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary)

Abstract

This research was aimed at investigating the environmentally responsible behavior of tourists and their satisfaction with a tourist destination. Moreover, this study examined the effects of employee service quality, perceived value, environmental commitment and tourist satisfaction with a destination on loyalty and environmentally responsible behavior. We used data from tourists ( n = 640) who had previously visited the world’s longest natural sea beach (Cox’s Bazar, Bangladesh). A partial least square structural equation model (PLS-SEM) method was used in this study to evaluate the proposed model and hypotheses. The results suggest that the perceived value of the destination has a significantly positive impact on both tourist satisfaction and environmental commitment. Similarly, employee service quality significantly impacts perceived value, tourist satisfaction and environmental commitment. Thus, both perceived value and employee service quality also substantially affect the environmentally responsible behavior at the Cox’s Bazar tourist destination. The main contribution of this research involved an investigation of the mediating effects of environmental commitment and tourist satisfaction with a destination on loyalty and environmentally responsible behavior using a single model based on relationship quality theory. Tourist satisfaction was found to completely mediate the relationship between the perceived value of a destination and environmentally responsible behavior, as well as loyalty. In addition, the theoretical and managerial implications for the destination were discussed.

Suggested Citation

  • Md. Sahabuddin & Qingmei Tan & Imran Hossain & Md. Shariful Alam & Md. Nekmahmud, 2021. "Tourist Environmentally Responsible Behavior and Satisfaction; Study on the World’s Longest Natural Sea Beach, Cox’s Bazar, Bangladesh," Sustainability, MDPI, vol. 13(16), pages 1-19, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:9383-:d:618719
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/16/9383/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/16/9383/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Md. Nekmahmud & Ahmad Daragmeh & Betgilu Oshora & Hunar Jabar Mohammed, 2021. "Market Design for Sustainable Tourism Products and Services," Springer Books, in: Azizul Hassan (ed.), Tourism Products and Services in Bangladesh, chapter 0, pages 397-417, Springer.
    2. Ju Hyoung Han & Min Jae Lee & Yun-Seop Hwang, 2016. "Tourists’ Environmentally Responsible Behavior in Response to Climate Change and Tourist Experiences in Nature-Based Tourism," Sustainability, MDPI, vol. 8(7), pages 1-14, July.
    3. Chiu, Yen-Ting Helena & Lee, Wan-I. & Chen, Tsung-Hsiung, 2014. "Environmentally responsible behavior in ecotourism: Antecedents and implications," Tourism Management, Elsevier, vol. 40(C), pages 321-329.
    4. Chenghua Wang & Banghui Zhang & Judit Oláh & Morshadul Hasan, 2021. "Factors Influencing the Quality of Life of Empty Nesters: Empirical Evidence from Southwest China," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
    5. Changsu Kim & Weihong Zhao & Kyung H. Yang, 2008. "An Empirical Study on the Integrated Framework of e-CRM in Online Shopping: Evaluating the Relationships Among Perceived Value, Satisfaction, and Trust Based on Customers' Perspectives," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 6(3), pages 1-19, July.
    6. De Cannière, Marie Hélène & De Pelsmacker, Patrick & Geuens, Maggie, 2009. "Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior," Journal of Business Research, Elsevier, vol. 62(1), pages 82-92, January.
    7. Romão, João & Neuts, Bart & Nijkamp, Peter & Shikida, Asami, 2014. "Determinants of trip choice, satisfaction and loyalty in an eco-tourism destination: a modelling study on the Shiretoko Peninsula, Japan," Ecological Economics, Elsevier, vol. 107(C), pages 195-205.
    8. Sara Javed & Md. Salamun Rashidin & Wang Jian, 2021. "Predictors and outcome of customer satisfaction: moderating effect of social trust," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(1), pages 27-48, March.
    9. Sara Javed & Md. Salamun Rashidin & Wang Jian, 2021. "Predictors and outcome of customer satisfaction: moderating effect of social trust and corporate social responsibility," Future Business Journal, Springer, vol. 7(1), pages 1-18, December.
    10. Octavian Dospinescu & Nicoleta Dospinescu, 2020. "Workaholism in IT: An Analysis of the Influence Factors," Administrative Sciences, MDPI, vol. 10(4), pages 1-12, November.
    11. Md. Nekmahmud & Azizul Hassan, 2021. "Tourism Products and Services in Bangladesh: In Search of Policy and Development Frameworks," Springer Books, in: Azizul Hassan (ed.), Tourism Products and Services in Bangladesh, chapter 0, pages 3-24, Springer.
    12. Su, Lujun & Swanson, Scott R. & Chen, Xiaohong, 2016. "The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality," Tourism Management, Elsevier, vol. 52(C), pages 82-95.
    13. Lee, Tsung Hung, 2013. "Influence analysis of community resident support for sustainable tourism development," Tourism Management, Elsevier, vol. 34(C), pages 37-46.
    14. Joseph F. Hair & G. Tomas M. Hult & Christian M. Ringle & Marko Sarstedt & Kai Oliver Thiele, 2017. "Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 616-632, September.
    15. Tanti Handriana & Raya Ambara, 2016. "Responsible environmental behavior intention of travelers on ecotourism sites," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 22(2), pages 135-150, December.
    16. Ramkissoon, Haywantee & Mavondo, Felix T., 2015. "The satisfaction–place attachment relationship: Potential mediators and moderators," Journal of Business Research, Elsevier, vol. 68(12), pages 2593-2602.
    17. Chou-Kang Chiu, 2009. "Understanding relationship quality and online purchase intention in e-tourism: A qualitative application," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(4), pages 669-675, July.
    18. Morshadul Hasan & Thi Le & Ariful Hoque, 2021. "How does financial literacy impact on inclusive finance?," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 7(1), pages 1-23, December.
    19. Sara Javed & Md. Salamun Rashidin & Mingxia Zhu & Zhexiao Xu & Wang Jian & Siming Zuo, 2021. "Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust," SAGE Open, , vol. 11(1), pages 21582440211, March.
    20. Su-Lan Pan & Ju Chou & Alastair M. Morrison & Wen-Shiung Huang & Meng-Chen Lin, 2018. "Will the Future Be Greener? The Environmental Behavioral Intentions of University Tourism Students," Sustainability, MDPI, vol. 10(3), pages 1-17, February.
    21. Sánchez-Fernández, Raquel & Iniesta-Bonillo, M. à ngeles, 2009. "Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 425-433.
    22. Md.Salamun Rashidin & Sara Javed & Bin Liu & Wang Jian, 2020. "Ramifications of Households’ Nonfarm Income on Agricultural Productivity: Evidence From a Rural Area of Pakistan," SAGE Open, , vol. 10(1), pages 21582440209, January.
    23. Erda Wang & Nannan Kang, 2019. "Does life satisfaction matter for pro-environmental behavior? Empirical evidence from China General Social Survey," Quality & Quantity: International Journal of Methodology, Springer, vol. 53(1), pages 449-469, January.
    24. Yang, Kiseol & Jolly, Laura D., 2009. "The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 502-508.
    25. Mohd Yusoff Yusliza & Amirudin Amirudin & Raden Aswin Rahadi & Nik Afzan Nik Sarah Athirah & Thurasamy Ramayah & Zikri Muhammad & Francesca Dal Mas & Maurizio Massaro & Jumadil Saputra & Safiek Mokhli, 2020. "An Investigation of Pro-Environmental Behaviour and Sustainable Development in Malaysia," Sustainability, MDPI, vol. 12(17), pages 1-21, August.
    26. Md. Nekmahmud & Maria Fekete-Farkas, 2020. "Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation," Sustainability, MDPI, vol. 12(19), pages 1-31, September.
    27. Gonzalez, Maria Elisa Alen & Comesana, Lorenzo Rodriguez & Brea, Jose Antonio Fraiz, 2007. "Assessing tourist behavioral intentions through perceived service quality and customer satisfaction," Journal of Business Research, Elsevier, vol. 60(2), pages 153-160, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sanja Obradović & Vladimir Stojanović & Aleksandra Tešin & Ivan Šećerov & Milana Pantelić & Dragan Dolinaj, 2022. "Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior," Sustainability, MDPI, vol. 15(1), pages 1-22, December.
    2. Muaz Azinuddin & Muhammad Burhanuddeen Mohammad Nasir & Mohd Hafiz Hanafiah & Nur Shahirah Mior Shariffuddin & Mohd Khairul Amri Kamarudin, 2022. "Interlinkage of Perceived Ecotourism Design Affordance, Perceived Value of Destination Experiences, Destination Reputation, and Loyalty," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    3. Yanlong Guo & Jiaying Yu & Han Zhang & Zuoqing Jiang, 2022. "A Study on Cultural Context Perception in Huizhou Cultural and Ecological Reserve Based on Multi-Criteria Decision Analysis," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    4. Zhenfeng Cheng & Xin Chen, 2022. "The Effect of Tourism Experience on Tourists’ Environmentally Responsible Behavior at Cultural Heritage Sites: The Mediating Role of Cultural Attachment," Sustainability, MDPI, vol. 14(1), pages 1-18, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Imran Hossain & Maria Fekete-Farkas & Md. Nekmahmud, 2022. "Purchase Behavior of Energy-Efficient Appliances Contribute to Sustainable Energy Consumption in Developing Country: Moral Norms Extension of the Theory of Planned Behavior," Energies, MDPI, vol. 15(13), pages 1-20, June.
    2. Min-Seong Kim & Brijesh Thapa & Hany Kim, 2017. "International Tourists’ Perceived Sustainability of Jeju Island, South Korea," Sustainability, MDPI, vol. 10(1), pages 1-13, December.
    3. Alicia Izquierdo–Yusta & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2021. "Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico," DOCFRADIS Working Papers 2103, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2021.
    4. Conrado Carrascosa-López & Mauricio Carvache-Franco & Wilmer Carvache-Franco, 2021. "Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain," Sustainability, MDPI, vol. 13(14), pages 1-16, July.
    5. Su, Lujun & Huang, Songshan (Sam) & Pearce, Joanna, 2018. "How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective," Journal of Business Research, Elsevier, vol. 86(C), pages 179-189.
    6. Samuel Affran & E. N. Gyamfi & S. Odonkor, 2021. "The “Custrac Model”: Its Generic Practicality with a Twist in the Ghanaian Education," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 13(4), pages 1-42, December.
    7. Meng-Tsung Lee & Jen-Ming Liu & Elaine Q. Borazon, 2020. "Evaluating the Effect of Perceived Value of Ecosystem Services on Tourists’ Behavioral Intentions for Aogu Coastal Wetland," Sustainability, MDPI, vol. 12(15), pages 1-18, August.
    8. Anna Pamuła, 2017. "Information: The Added Value to Energy Services," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 45, pages 93-106.
    9. Imran Hossain & Md. Nekmahmud & Maria Fekete-Farkas, 2022. "How Do Environmental Knowledge, Eco-Label Knowledge, and Green Trust Impact Consumers’ Pro-Environmental Behaviour for Energy-Efficient Household Appliances?," Sustainability, MDPI, vol. 14(11), pages 1-16, May.
    10. Yuling Zhang & Jie Zhang & Yuyao Ye & Qitao Wu & Lixia Jin & Hongou Zhang, 2016. "Residents’ Environmental Conservation Behaviors at Tourist Sites: Broadening the Norm Activation Framework by Adopting Environment Attachment," Sustainability, MDPI, vol. 8(6), pages 1-16, June.
    11. Nirda de Jesús Colón-Flores & Maira Rafaela Vargas-Martínez & Joselina Caridad Tavarez-De Henríquez & Cándida María Domínguez-Valerio, 2023. "Environmental, Social and Economic Attitudes and Sustainable Knowledge on the Sustainable Behaviour of Engineering Students: An Analysis Based on Attitudes towards Teachers," Sustainability, MDPI, vol. 15(18), pages 1-20, September.
    12. Antonio Duréndez & Julio Dieguez-Soto & Antonia Madrid-Guijarro, 2023. "The influence of CEO’s financial literacy on SMEs technological innovation: the mediating effects of MCS and risk-taking," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 9(1), pages 1-26, December.
    13. Anna Walaszczyk & Aleksandra Kowalska & Iwona Staniec, 2023. "A survey on willingness-to-pay for food quality and safety cues on packaging of meat: a case of Poland," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(2), pages 233-249, June.
    14. Hayati Ibrahim & Manohar Mariapan & Evelyn Lim Ai Lin & Sheena Bidin, 2021. "Wildlife Conservation through Economically Responsible Ecotourist: The Mediator Roles of Attitude between Anticipated Emotion and Intention to Stay in Local Homestays," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    15. Mª. Oviedo-García & Manuela Vega-Vázquez & Mario Castellanos-Verdugo, 2015. "CRM and RQ as key factors in retail setting services in an economic crisis context. The case of travel agencies," Service Business, Springer;Pan-Pacific Business Association, vol. 9(4), pages 663-685, December.
    16. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality," Land, MDPI, vol. 11(3), pages 1-30, March.
    17. Su, Lujun & Hsu, Maxwell K. & Boostrom, Robert E., 2020. "From recreation to responsibility: Increasing environmentally responsible behavior in tourism," Journal of Business Research, Elsevier, vol. 109(C), pages 557-573.
    18. Su-Lan Pan & Ju Chou & Alastair M. Morrison & Wen-Shiung Huang & Meng-Chen Lin, 2018. "Will the Future Be Greener? The Environmental Behavioral Intentions of University Tourism Students," Sustainability, MDPI, vol. 10(3), pages 1-17, February.
    19. Sara Javed & Md. Salamun Rashidin & Wang Jian, 2021. "Predictors and outcome of customer satisfaction: moderating effect of social trust and corporate social responsibility," Future Business Journal, Springer, vol. 7(1), pages 1-18, December.
    20. Sifeng Nian & Honglei Zhang & Ling Mao & Wenjing Zhao & Hui Zhang & Youhai Lu & Yingying Zhang & Yifan Xu, 2019. "How Outstanding Universal Value, Service Quality and Place Attachment Influences Tourist Intention Towards World Heritage Conservation: A Case Study of Mount Sanqingshan National Park, China," Sustainability, MDPI, vol. 11(12), pages 1-18, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:9383-:d:618719. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.