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Determinants of trip choice, satisfaction and loyalty in an eco-tourism destination: a modelling study on the Shiretoko Peninsula, Japan

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  • Romão, João
  • Neuts, Bart
  • Nijkamp, Peter
  • Shikida, Asami

Abstract

Eco-tourism has recently gained an important position in the choice mechanism of tourists. Sustainable tourism development implies a combination of ecological protection, economic prosperity and social benefits for local communities. This requires an effective marketing policy to identify and attract visitors interested in – and motivated by – the particular local attractions of the place. This study addresses the development of tourism services on the Shiretoko Peninsula, a World Heritage Site since 2005, located in the northeast part of the Japanese island of Hokkaido. The novelty of our study is found in a systemic approach, combining tourists' characteristics and expectations/motivations regarding a certain destination with the resulting dissatisfaction and loyalty behaviour regarding the tourist site concerned. A multinomial logistic regression is applied to the tourists' characteristics and motivations, while next a structural path analysis is applied to the elements determining their satisfaction with the visit concerned. This structural model allows us to depict the relations between trip choice (in this case, the specific kind of boat tour) and the effects of this choice on tourists' satisfaction and loyalty. The implications of this analysis for the marketing and management of the site (e.g. in terms of loyalty behaviour) are also presented.

Suggested Citation

  • Romão, João & Neuts, Bart & Nijkamp, Peter & Shikida, Asami, 2014. "Determinants of trip choice, satisfaction and loyalty in an eco-tourism destination: a modelling study on the Shiretoko Peninsula, Japan," Ecological Economics, Elsevier, vol. 107(C), pages 195-205.
    • Handle: RePEc:eee:ecolec:v:107:y:2014:i:c:p:195-205
    DOI: 10.1016/j.ecolecon.2014.07.019
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    References listed on IDEAS

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    1. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
    2. João Romão & Bart Neuts & Peter Nijkamp & Eveline van Leeuwen, 2012. "Urban Tourist Complexes as Multi-Product Companies: Market Segmentation and Product Differentiation in Amsterdam," ERSA conference papers ersa12p147, European Regional Science Association.
    3. Hasegawa, Hikaru, 2010. "Analyzing tourists' satisfaction: A multivariate ordered probit approach," Tourism Management, Elsevier, vol. 31(1), pages 86-97.
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    6. Vasja Roblek & Danijel Drpić & Maja Meško & Vedran Milojica, 2021. "Evolution of Sustainable Tourism Concepts," Sustainability, MDPI, vol. 13(22), pages 1-21, November.
    7. Md. Sahabuddin & Qingmei Tan & Imran Hossain & Md. Shariful Alam & Md. Nekmahmud, 2021. "Tourist Environmentally Responsible Behavior and Satisfaction; Study on the World’s Longest Natural Sea Beach, Cox’s Bazar, Bangladesh," Sustainability, MDPI, vol. 13(16), pages 1-19, August.
    8. Olya, Hossein G.T. & Altinay, Levent, 2016. "Asymmetric modeling of intention to purchase tourism weather insurance and loyalty," Journal of Business Research, Elsevier, vol. 69(8), pages 2791-2800.
    9. Moore, Susan A. & Rodger, Kate & Taplin, Ross H., 2017. "Developing a better understanding of the complexities of visitor loyalty to Karijini National Park, Western Australia," Tourism Management, Elsevier, vol. 62(C), pages 20-28.
    10. Hyunjung Kim & Eun Jung Kim, 2021. "Tourism as a Key for Regional Revitalization?: A Quantitative Evaluation of Tourism Zone Development in Japan," Sustainability, MDPI, vol. 13(13), pages 1-24, July.
    11. Han-Shen Chen, 2019. "Establishment and Application of an Evaluation Model for Orchid Island Sustainable Tourism Development," IJERPH, MDPI, vol. 16(5), pages 1-16, March.
    12. Schott, Johanna & Kalatas, Talin & Nercissians, Emilia & Barkmann, Jan & Shelia, Vakhtang, 2016. "The impact of protected areas on local livelihoods in the South Caucasus [Naturschutzgebiete und ihre Auswirkungen auf die Erwerbsquellen der lokalen Anrainerbevölkerung im Südkaukasus]," IAMO Discussion Papers 152, Leibniz Institute of Agricultural Development in Transition Economies (IAMO).
    13. Han Lin & Yan Zhu & Zhoubao Sun & Pingping Wu & Jinjin Zhang, 2025. "Bibliometric evaluation of global research on eco-tourism," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(3), pages 6103-6122, March.
    14. Jones Thomas E. & Nguyen Minh-Hoang, 2021. "Nature-Based Tourism Motivations and Visit Profiles of Domestic and International Segments to a Japanese National Park," Quaestiones Geographicae, Sciendo, vol. 40(2), pages 77-92, June.
    15. Massomeh Cheraghzadeh & Mehdi Rahimian & Saeed Gholamrezai, 2024. "Effective factors on tourist satisfaction with the quality of ecotourism destination: evidence from Iran," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 28699-28726, November.
    16. Elisa Claire Alemán Carreón & Hugo Alberto Mendoza España & Hirofumi Nonaka & Toru Hiraoka, 2021. "Differences in Chinese and Western tourists faced with Japanese hospitality: a natural language processing approach," Information Technology & Tourism, Springer, vol. 23(3), pages 381-438, September.

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