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Diversification of Factors Influencing Qualitative Evaluation of a Historical and Cultural Destination

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  • Zhang Juan

    (Shinawatra University, School of Management, Bangkok, Thailand)

Abstract

Introduction. Perceived quality combined with tourist motivation, tourist experience and other variables were identified as important antecedents of tourist satisfaction and destination loyalty. However, few studies have examined factors influencing a tourist’s perception of the service quality in a destination, especially in specific destinations. The main purpose of this study was to investigate whether tourist motivation and tourist experience influence how tourists perceive quality and to analyse complex relationships between the constructs of perceived quality, tourist experience, tourist motivation and tourist satisfaction in the context of historical and cultural destinations.

Suggested Citation

  • Zhang Juan, 2020. "Diversification of Factors Influencing Qualitative Evaluation of a Historical and Cultural Destination," Polish Journal of Sport and Tourism, Sciendo, vol. 27(1), pages 33-39, March.
    • Handle: RePEc:vrs:spotou:v:27:y:2020:i:1:p:33-39:n:6
    DOI: 10.2478/pjst-2020-0006
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    References listed on IDEAS

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    4. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
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