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Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico


  • Alicia Izquierdo–Yusta
  • María Pilar Martínez–Ruiz
  • Héctor Hugo Pérez–Villarreal


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  • Alicia Izquierdo–Yusta & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2021. "Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico," DOCFRADIS Working Papers 2103, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2021.
  • Handle: RePEc:ovr:docfra:2103

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    1. Alicia Izquierdo–Yusta & María Gómez–Cantó & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2020. "The influence of food values on post–purchase variables at food establishments," DOCFRADIS Working Papers 2001, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2020.
    2. Dragone, Davide & Savorelli, Luca, 2012. "Thinness and obesity: A model of food consumption, health concerns, and social pressure," Journal of Health Economics, Elsevier, vol. 31(1), pages 243-256.
    3. Kumar, Sushant & Dhir, Amandeep & Talwar, Shalini & Chakraborty, Debarun & Kaur, Puneet, 2021. "What drives brand love for natural products? The moderating role of household size," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    4. De Cannière, Marie Hélène & De Pelsmacker, Patrick & Geuens, Maggie, 2009. "Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior," Journal of Business Research, Elsevier, vol. 62(1), pages 82-92, January.
    5. Van Loo, Ellen J. & Hoefkens, Christine & Verbeke, Wim, 2017. "Healthy, sustainable and plant-based eating: Perceived (mis)match and involvement-based consumer segments as targets for future policy," Food Policy, Elsevier, vol. 69(C), pages 46-57.
    6. Kamran-Disfani, Omid & Mantrala, Murali K. & Izquierdo-Yusta, Alicia & Martínez-Ruiz, María Pilar, 2017. "The impact of retail store format on the satisfaction-loyalty link: An empirical investigation," Journal of Business Research, Elsevier, vol. 77(C), pages 14-22.
    7. Claudia Bazzani & Geir W Gustavsen & Rodolfo M Nayga & Kyrre Rickertsen, 2018. "A comparative study of food values between the United States and Norway," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 45(2), pages 239-272.
    8. Noël Albert & Dwight Merunka, 2015. "Role of Brand Love in Consumer Brand Relationships," Palgrave Macmillan Books, in: Marc Fetscherin & Tobias Heilmann (ed.), Consumer Brand Relationships, chapter 1, pages 15-30, Palgrave Macmillan.
    9. Voon, Thomas Jan P. & Ngui, Kwang Sing & Agrawal, Anand, 2011. "Determinants of Willingness to Purchase Organic Food: An Exploratory Study Using Structural Equation Modeling," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(2), pages 1-18, May.
    10. Yang, Kiseol & Jolly, Laura D., 2009. "The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 502-508.
    11. Barbara Carroll & Aaron Ahuvia, 2006. "Some antecedents and outcomes of brand love," Marketing Letters, Springer, vol. 17(2), pages 79-89, April.
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    More about this item


    Theory of planned behaviour (TPB); food values; subjective norm; brand love; loyalty; fast food industry;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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