Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico
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More about this item
Keywords
Theory of planned behaviour (TPB); food values; subjective norm; brand love; loyalty; fast food industry;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-AGR-2021-04-05 (Agricultural Economics)
- NEP-IPR-2021-04-05 (Intellectual Property Rights)
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