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A comparative study of food values between the United States and Norway

Author

Listed:
  • Claudia Bazzani
  • Geir W Gustavsen
  • Rodolfo M Nayga
  • Kyrre Rickertsen

Abstract

We compare the food values in the USA and Norway using the best–worst scaling approach. The food values examined are aimed at capturing the main issues related to food consumption such as naturalness, taste, price, safety, convenience, nutrition, novelty, origin, fairness, appearance, environmental impact and animal welfare. Results show that respondents in both countries have mostly similar food values, with safety being the most important value; while convenience and novelty are the least important values. Specifically, US respondents consider price more important and naturalness less important than Norwegian respondents.

Suggested Citation

  • Claudia Bazzani & Geir W Gustavsen & Rodolfo M Nayga & Kyrre Rickertsen, 2018. "A comparative study of food values between the United States and Norway," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 45(2), pages 239-272.
    • Handle: RePEc:oup:erevae:v:45:y:2018:i:2:p:239-272.
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    File URL: http://hdl.handle.net/10.1093/erae/jbx033
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    Citations

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    Cited by:

    1. West, Grant H. & Snell, Heather & Kovacs, Kent & Nayga, Rodolfo M., 2020. "Estimation of the preferences for the intertemporal services from groundwater," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304220, Agricultural and Applied Economics Association.
    2. Ortega, David L. & Sun, Jiayu & Lin, Wen, 2022. "Identity labels as an instrument to reduce meat demand and encourage consumption of plant based and cultured meat alternatives in China," Food Policy, Elsevier, vol. 111(C).
    3. Ana Isabel Muro-Rodríguez & Israel Roberto Pérez-Jiménez & Andrea Esteban-Dorado & María Pilar Martínez-Ruiz, 2021. "Food Values, Satisfaction, and Loyalty: Some Evidence in Grocery Retailing Acquired during the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(7), pages 1-15, April.
    4. Milford, Anna & Lien, Gudbrand & Reed, Matthew, 2021. "Different Sales Channels for Different Farmers: Local and Mainstream Marketing of Organic Fruits and Vegetables in Norway," 2021 Conference, August 17-31, 2021, Virtual 315058, International Association of Agricultural Economists.
    5. Ricci, Elena Claire & Banterle, Alessandro, 2020. "Do major climate change-related public events have an impact on consumer choices?," Renewable and Sustainable Energy Reviews, Elsevier, vol. 126(C).
    6. Muunda, Emmanuel & Mtimet, Nadhem & Schneider, Franziska & Wanyoike, Francis & Dominguez-Salas, Paula & Alonso, Silvia, 2021. "Could the new dairy policy affect milk allocation to infants in Kenya? A best-worst scaling approach," Food Policy, Elsevier, vol. 101(C).
    7. Kitano, Shinichi & Mitsunari, Yuka & Yoshino, Akira, 2022. "The impact of information asymmetry on animal welfare-friendly consumption: Evidence from milk market in Japan," Ecological Economics, Elsevier, vol. 191(C).
    8. Héctor Hugo Pérez-Villarreal & María Pilar Martínez-Ruiz & Alicia Izquierdo-Yusta & Carmen María Gómez-Cantó, 2020. "Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants," Sustainability, MDPI, vol. 12(18), pages 1-15, September.
    9. Alicia Izquierdo–Yusta & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2021. "Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico," DOCFRADIS Working Papers 2103, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2021.
    10. Yang Yang & Jill E. Hobbs, 2020. "Food values and heterogeneous consumer responses to nanotechnology," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 289-313, September.
    11. Kayode Ajewole & Elliott Dennis & Ted C. Schroeder & Jason Bergtold, 2021. "Relative valuation of food and non‐food risks with a comparison to actuarial values: A best–worst approach," Agricultural Economics, International Association of Agricultural Economists, vol. 52(6), pages 927-943, November.
    12. Vincenzina Caputo & Jayson L. Lusk, 2020. "What agricultural and food policies do U.S. consumers prefer? A best–worst scaling approach," Agricultural Economics, International Association of Agricultural Economists, vol. 51(1), pages 75-93, January.
    13. Pérez y Pérez, Luis & Egea, Pilar & de-Magistris, Tiziana, 2019. "When agrarian multifunctionality matters: identifying heterogeneity in societal preferences for externalities of marginal olive groves in Aragon, Spain," Land Use Policy, Elsevier, vol. 82(C), pages 85-92.
    14. Izquierdo-Yusta, Alicia & Martínez–Ruiz, María Pilar & Pérez–Villarreal, Héctor Hugo, 2022. "Studying the impact of food values, subjective norm and brand love on behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    15. Baldi, Lucia & Trentinaglia, Maria Teresa & Mancuso, Teresina & Peri, Massimo, 2021. "Attitude Toward Environmental Protection and Toward Nature: How Do They Shape Consumer Behaviour for a Sustainable Tomato?," 2021 Conference, August 17-31, 2021, Virtual 315181, International Association of Agricultural Economists.
    16. Simone Cerroni & Rodolfo M Nayga & Gioacchino Pappalardo & Wei Yang, 2022. "Malleability of food values amid the COVID-19 pandemic," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 49(2), pages 472-498.

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