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Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?

Author

Listed:
  • Klopotan Igor

    ()

  • Vrhovec-Žohar Kristina

    () (University North, Croatia)

  • Mahič Edita

    () (Faculty of Commercial and Business Sciences, Celje, Slovenia)

Abstract

Background: Recent research on customers’ loyalty mostly focuses on several indicators, such as price, income and promotion. However, the level of income and its impacts on customers' loyalty have not been investigated in greater details.

Suggested Citation

  • Klopotan Igor & Vrhovec-Žohar Kristina & Mahič Edita, 2016. "Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?," Business Systems Research, Sciendo, vol. 7(1), pages 81-88, March.
  • Handle: RePEc:bit:bsrysr:v:7:y:2016:i:1:p:81-88
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    More about this item

    Keywords

    marketing; loyalty; economics; customer loyalty management;

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • D31 - Microeconomics - - Distribution - - - Personal Income and Wealth Distribution
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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