Movie Tourism: The Role Ofmovies In Destination Marketing
The aim of the study is to evaluate how effective are the destinations placed in movies in destination choice decisions of students. Rapid growth in the number of movie-goers offers marketers to place products in movies as an alternative promotion tool. Sites, studios, hotels, residences and other places wherethe movies areshot can be a tourist attraction as a result of the moviesâ€™success. In the study, focus group method was employed in order to reveal student attitudes, perceptions, tendencies and interactions between the group members about the destinations placed in movies. Findings showed that students are highly keen on visiting the destinations they saw in the movies. They also agreed on that promotion of destinations via movies was an effective marketing communication strategy. In case of Turkey, anefficient use of destination placement in movies would help destinations to better promote themselves and increase their market share as in current examples.
Volume (Year): 8 (2008)
Issue (Month): 1 (June)
|Contact details of provider:|| Postal: |
Phone: (90) (222) 335-0580 x 2743
Fax: (90) (222) 320-1304
Web page: http://www.anadolu.edu.tr/akademik/birim/genelBilgi/205/3429/1
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:and:journl:v:8:y:2008:i:1:p:175-192. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Social Sciences Institute)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.