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Welcome to Carpathian Delta! Doripesco’s participation at TuttoFood, Expo Milano 2015

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  • COC, Ruxandra

Abstract

Romania participated at TuttoFood 2015with a national pavilion, Romanian dishes promoted on this occasion being distributed in two stands. Doripesco, which has six certified traditional food products, is a family business developed with passion and devotement, with love for profession and respect for nature, and it was Romania’s only representative on fish products. On the occasion of its successful participation at Tutto Food 2015 Doripesco proved again its art of food products offering. TuttoFood, Expo Milano 2015, was a good opportunity to meet new potential partners and create authentic and lasting brand awareness for Doripesco products.

Suggested Citation

  • COC, Ruxandra, 2015. "Welcome to Carpathian Delta! Doripesco’s participation at TuttoFood, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 20-35, June.
  • Handle: RePEc:rdc:journl:v:6:y:2015:i:2:p:20-35
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    Keywords

    TuttoFood; Expo Milano 2015; fish products; marketing strategy; brand awareness;

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery

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