Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany
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References listed on IDEAS
- Narcissa Balta & Juan Delgado, 2009. "Home Bias and Market Integration in the EU," CESifo Economic Studies, CESifo, vol. 55(1), pages 110-144, March.
- Veenis, Milena, 2011. "Cola in the German Democratic Republic. East German Fantasies on Western Consumption," Enterprise & Society, Cambridge University Press, vol. 12(03), pages 489-524, September.
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KeywordsHome-bias-in-consumption; local brand preference; brand heritage and nostalgia;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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