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Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen Ländern

Author

Listed:
  • Otter, Verena
  • Prechtel, Bianca
  • Theuvsen, Ludwig

Abstract

Angaben des Herkunftslandes auf Lebensmittelverpackungen sind von zunehmender Bedeutung und bieten Differenzierungspotentiale u.a. für Kakao-Erzeuger aus Entwicklungs- und Schwellenländern. Inwiefern ein Country-of-Origin-Effekt für den deutschen Verbraucher bei der Qualitätswahrnehmung von Schokolade von Bedeutung ist, wird in diesem Beitrag am Beispiel von Schokolade aus ecuadorianischem Kakao untersucht. Insgesamt ist die Qualitätswahrnehmung von Schokolade das Ergebnis eines komplexen Wahrnehmungsprozesses mit den Einflussfaktoren extrinsische und intrinsische Produktmerkmale, Länderimage, soziodemographische und psychographische Eigenschaften des Verbrauchers sowie dem situativen Faktor Einkaufsstätte. Auf dieser Grundlage wurde eine Online- Befragung von 205 deutschen Schokoladenkonsumenten durchgeführt. Mittels einer PLS-analyse konnte ein starker Country-of-Origin-Effekt bei Schokolade aus ecuadorianischen Kakao nachgewiesen werden.

Suggested Citation

  • Otter, Verena & Prechtel, Bianca & Theuvsen, Ludwig, 2014. "Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen L," Discussion Papers 168526, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
  • Handle: RePEc:ags:gagfdp:168526
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    References listed on IDEAS

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    Cited by:

    1. Salamon, Petra & Weible, Daniela & Weber, Sascha & Christoph-Schulz, Inken, 2016. "Pros and Cons of Introducing a Mandatory Country of Origin Labelling for Dairy Products in Germany," 2016 International European Forum, February 15-19, 2016, Innsbruck-Igls, Austria 244520, International European Forum on System Dynamics and Innovation in Food Networks.

    More about this item

    Keywords

    Country-of-Origin-Effekt; Ecuador; Herkunftsangabe; Kakao; Qualitätswahrnehmung; Schokolade; Agribusiness; Marketing; Q130; M31;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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