IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Log in (now much improved!) to save this paper

Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen Ländern

Listed author(s):
  • Otter, Verena
  • Prechtel, Bianca
  • Theuvsen, Ludwig
Registered author(s):

    Angaben des Herkunftslandes auf Lebensmittelverpackungen sind von zunehmender Bedeutung und bieten Differenzierungspotentiale u.a. für Kakao-Erzeuger aus Entwicklungs- und Schwellenländern. Inwiefern ein Country-of-Origin-Effekt für den deutschen Verbraucher bei der Qualitätswahrnehmung von Schokolade von Bedeutung ist, wird in diesem Beitrag am Beispiel von Schokolade aus ecuadorianischem Kakao untersucht. Insgesamt ist die Qualitätswahrnehmung von Schokolade das Ergebnis eines komplexen Wahrnehmungsprozesses mit den Einflussfaktoren extrinsische und intrinsische Produktmerkmale, Länderimage, soziodemographische und psychographische Eigenschaften des Verbrauchers sowie dem situativen Faktor Einkaufsstätte. Auf dieser Grundlage wurde eine Online- Befragung von 205 deutschen Schokoladenkonsumenten durchgeführt. Mittels einer PLS-analyse konnte ein starker Country-of-Origin-Effekt bei Schokolade aus ecuadorianischen Kakao nachgewiesen werden.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://purl.umn.edu/168526
    Download Restriction: no

    Paper provided by Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development in its series Discussion Papers with number 168526.

    as
    in new window

    Length:
    Date of creation: May 2014
    Handle: RePEc:ags:gagfdp:168526
    Contact details of provider: Postal:
    Platz der Göttinger Sieben 5, D-37073 Göttingen

    Web page: http://www.uni-goettingen.de/globalfood

    More information through EDIRC

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as
    in new window


    1. Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
    2. Verbeke, Wim & Roosen, Jutta, 2009. "Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 10(1).
    3. Profeta, Adriano, 2008. "A Theoretical Framework for Country-of-Origin-Research in the Food sector," MPRA Paper 20540, University Library of Munich, Germany.
    4. Heyder, Matthias & Theuvsen, Ludwig & Hollmann-Hespos, Thorsten, 2012. "Investments in tracking and tracing systems in the food industry: A PLS analysis," Food Policy, Elsevier, vol. 37(1), pages 102-113.
    5. Herrmann, Roland & Marauhn, Thilo & Teuber, Ramona, 2008. "Der Schutz geographischer Herkunftsangaben: Herausforderungen für agrarökonomische, rechtswissenschaftliche und interdisziplinäre Forschung," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 57(7).
    6. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
    7. Henseleit, Meike, 2011. "Die Nachfrage nach Fair-Trade-Produkten in Deutschland - Eine empirische Untersuchung unter Berücksichtigung von Präferenzen für Bio-Produkte," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114495, German Association of Agricultural Economists (GEWISOLA).
    8. Teuber, Ramona, 2007. "Geographical Indications of Origin as a Tool of Product Differentiation : The Case of Coffee," Discussion Papers 33, Justus Liebig University Giessen, Center for international Development and Environmental Research (ZEU).
    9. repec:oup:revage:v:28:y:2006:i:2:p:284-292. is not listed on IDEAS
    10. Schulze, Holger & Spiller, Achim & Bohm, Justus & de Witte, Thomas, 2008. "Ist Geiz wirklich geil? Preis-Qualitäts-Relationen von Hersteller- und Handelsmarken im Lebensmittelmarkt," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 57(6).
    11. Grote, Ulrike, 2009. "Environmental Labeling, Protected Geographical Indications and the Interests of Developing Countries," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 10(1).
    12. Jayson L. Lusk & Jason Brown & Tyler Mark & Idlir Proseku & Rachel Thompson & Jody Welsh, 2006. "Consumer Behavior, Public Policy, and Country-of-Origin Labeling," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 28(2), pages 284-292.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ags:gagfdp:168526. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.