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Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen Ländern

Listed author(s):
  • Otter, Verena
  • Prechtel, Bianca
  • Theuvsen, Ludwig
Registered author(s):

    Angaben des Herkunftslandes auf Lebensmittelverpackungen sind von zunehmender Bedeutung und bieten Differenzierungspotentiale u.a. für Kakao-Erzeuger aus Entwicklungs- und Schwellenländern. Inwiefern ein Country-of-Origin-Effekt für den deutschen Verbraucher bei der Qualitätswahrnehmung von Schokolade von Bedeutung ist, wird in diesem Beitrag am Beispiel von Schokolade aus ecuadorianischem Kakao untersucht. Insgesamt ist die Qualitätswahrnehmung von Schokolade das Ergebnis eines komplexen Wahrnehmungsprozesses mit den Einflussfaktoren extrinsische und intrinsische Produktmerkmale, Länderimage, soziodemographische und psychographische Eigenschaften des Verbrauchers sowie dem situativen Faktor Einkaufsstätte. Auf dieser Grundlage wurde eine Online- Befragung von 205 deutschen Schokoladenkonsumenten durchgeführt. Mittels einer PLS-analyse konnte ein starker Country-of-Origin-Effekt bei Schokolade aus ecuadorianischen Kakao nachgewiesen werden.

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    Paper provided by Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development in its series Discussion Papers with number 168526.

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    Date of creation: May 2014
    Handle: RePEc:ags:gagfdp:168526
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    1. Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
    2. Verbeke, Wim & Roosen, Jutta, 2009. "Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 10(1).
    3. Profeta, Adriano, 2008. "A Theoretical Framework for Country-of-Origin-Research in the Food sector," MPRA Paper 20540, University Library of Munich, Germany.
    4. Heyder, Matthias & Theuvsen, Ludwig & Hollmann-Hespos, Thorsten, 2012. "Investments in tracking and tracing systems in the food industry: A PLS analysis," Food Policy, Elsevier, vol. 37(1), pages 102-113.
    5. Herrmann, Roland & Marauhn, Thilo & Teuber, Ramona, 2008. "Der Schutz geographischer Herkunftsangaben: Herausforderungen für agrarökonomische, rechtswissenschaftliche und interdisziplinäre Forschung," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 57(7).
    6. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
    7. Henseleit, Meike, 2011. "Die Nachfrage nach Fair-Trade-Produkten in Deutschland - Eine empirische Untersuchung unter Berücksichtigung von Präferenzen für Bio-Produkte," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114495, German Association of Agricultural Economists (GEWISOLA).
    8. Teuber, Ramona, 2007. "Geographical Indications of Origin as a Tool of Product Differentiation : The Case of Coffee," Discussion Papers 33, Justus Liebig University Giessen, Center for international Development and Environmental Research (ZEU).
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    10. Schulze, Holger & Spiller, Achim & Bohm, Justus & de Witte, Thomas, 2008. "Ist Geiz wirklich geil? Preis-Qualitäts-Relationen von Hersteller- und Handelsmarken im Lebensmittelmarkt," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 57(6).
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