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A Theoretical Framework for Country-of-Origin-Research in the Food sector

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  • Profeta, Adriano

Abstract

The main advancement of the developed theoretical framework for Country-of-Origin (CO) research in this paper is the holistic consideration of CO in consumer choice that is missing in older works as for example made by ITTERSUM (2003) or JAFFE AND NEBENZAHL (2001). These and other researchers describe a lot of aspects of the CO effect separately and inde-pendent from each other without paying a lot attention to the interdependencies. Furthermore the offered model integrates new but important impact factors on the CO effect. The devel-oped theoretical framework has to be tested empirical and therefore call for future CO re-search in the food sector.

Suggested Citation

  • Profeta, Adriano, 2008. "A Theoretical Framework for Country-of-Origin-Research in the Food sector," MPRA Paper 20540, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:20540
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    References listed on IDEAS

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    6. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
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    Cited by:

    1. Verena Otter & Bianca Prechtel & Ludwig Theuvsen, 2014. "The Country-of-Origin Effect for Chocolate made from Ecuadorian Cocoa: An Empirical Analysis of Consumer Perceptions," Economia agro-alimentare, FrancoAngeli Editore, vol. 16(3), pages 43-60.
    2. Otter, Verena & Prechtel, Bianca & Theuvsen, Ludwig, 2014. "Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen L," GlobalFood Discussion Papers 168526, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    3. Michael Schulte & Hagen Brandt & Ludwig Theuvsen, 2014. "Christmas tree production in Germany: strategies and options for establishing a regional label: is there room for a geographical indication?," Economia agro-alimentare, FrancoAngeli Editore, vol. 16(3), pages 61-80.

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    More about this item

    Keywords

    Country-of-Origin; Food; Theoretical Model;
    All these keywords.

    JEL classification:

    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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