Interactions between Country-of-Origin, Brands and Food-Safety-Certificates in the Promotion of Beef in Germany – What is the Right Labelling Strategy? – A Consumer Preference Analysis on the Basis of a Conditional Logit Model –
This paper focuses on the deeper analysis of the interaction between Country-of-Origin, QUALITY & SAFETY labels, retailer brands and individual specific data with the target of identifying the best labelling strategies for the GERMAN BEEF market. For this purpose Discrete-Choice-method was applied. The empirical findings have interesting implications with respect to information economics in general, and the signalling effects of GIs, brands and QUALITY & SAFETY -labels in particular. Economic theory suggests that certificates reduce information asymmetries as far as consumers attribute product quality to producers' participation in quality assurance schemes. However, CO-labelled products may already be associated with a superior quality, rendering additional certification less effective. The results show a tendency in that direction. Mostly negative or no interaction effects for the analysed QUALITY & SAFETY-Country-of-Origin combinations were found. Nevertheless, there is the possibility that control labels can support the sales of certain origin as shown for the combination of BAVARIAN BEEF and CONTROLLED QUALITY-BAVARIA.
|Date of creation:||2008|
|Date of revision:|
|Contact details of provider:|| Postal: Ludwigstraße 33, D-80539 Munich, Germany|
Web page: https://mpra.ub.uni-muenchen.de
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D., 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, September.
- E. Roy Weintraub, 1992. "Introduction," History of Political Economy, Duke University Press, vol. 24(5), pages 3-12, Supplemen.
- C M Costanzo & W C Halperin & N D Gale & G D Richardson, 1982. "An alternative method for assessing goodness-of-fit for logit models," Environment and Planning A, Pion Ltd, London, vol. 14(7), pages 963-971, July.
- Robert Schooler, 1971. "Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 2(1), pages 71-80, March.
- Johny K Johansson & Ilkka A Ronkainen & Michael R Czinkota, 1994. "Negative Country-of-Origin Effects: The Case of the New Russia," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 25(1), pages 157-176, March.
- Landon, Stuart & Smith, Constance, 1998. "Quality expectations, reputation, and price," MPRA Paper 9774, University Library of Munich, Germany.
- Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
- C M Costanzo & W C Halperin & N D Gale & G D Richardson, 1982. "An Alternative Method for Assessing Goodness-of-Fit for Logit Models," Environment and Planning A, SAGE Publishing, vol. 14(7), pages 963-971, July.
When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:20543. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.