IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this paper or follow this series

Interactions between Country-of-Origin, Brands and Food-Safety-Certificates in the Promotion of Beef in Germany – What is the Right Labelling Strategy? – A Consumer Preference Analysis on the Basis of a Conditional Logit Model –

  • Profeta, Adriano
Registered author(s):

    This paper focuses on the deeper analysis of the interaction between Country-of-Origin, QUALITY & SAFETY labels, retailer brands and individual specific data with the target of identifying the best labelling strategies for the GERMAN BEEF market. For this purpose Discrete-Choice-method was applied. The empirical findings have interesting implications with respect to information economics in general, and the signalling effects of GIs, brands and QUALITY & SAFETY -labels in particular. Economic theory suggests that certificates reduce information asymmetries as far as consumers attribute product quality to producers' participation in quality assurance schemes. However, CO-labelled products may already be associated with a superior quality, rendering additional certification less effective. The results show a tendency in that direction. Mostly negative or no interaction effects for the analysed QUALITY & SAFETY-Country-of-Origin combinations were found. Nevertheless, there is the possibility that control labels can support the sales of certain origin as shown for the combination of BAVARIAN BEEF and CONTROLLED QUALITY-BAVARIA.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://mpra.ub.uni-muenchen.de/20543/1/MPRA_paper_20543.pdf
    File Function: original version
    Download Restriction: no

    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 20543.

    as
    in new window

    Length:
    Date of creation: 2008
    Date of revision:
    Handle: RePEc:pra:mprapa:20543
    Contact details of provider: Postal: Schackstr. 4, D-80539 Munich, Germany
    Phone: +49-(0)89-2180-2219
    Fax: +49-(0)89-2180-3900
    Web page: http://mpra.ub.uni-muenchen.de

    More information through EDIRC

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as in new window
    1. Johny K Johansson & Ilkka A Ronkainen & Michael R Czinkota, 1994. "Negative Country-of-Origin Effects: The Case of the New Russia," Journal of International Business Studies, Palgrave Macmillan, vol. 25(1), pages 157-176, March.
    2. repec:cup:cbooks:9780521788304 is not listed on IDEAS
    3. E. Roy Weintraub, 1992. "Introduction," History of Political Economy, Duke University Press, vol. 24(5), pages 3-12, Supplemen.
    4. Landon, Stuart & Smith, Constance, 1998. "Quality expectations, reputation, and price," MPRA Paper 9774, University Library of Munich, Germany.
    5. C M Costanzo & W C Halperin & N D Gale & G D Richardson, 1982. "An alternative method for assessing goodness-of-fit for logit models," Environment and Planning A, Pion Ltd, London, vol. 14(7), pages 963-971, July.
    6. Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
    7. Robert Schooler, 1971. "Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S," Journal of International Business Studies, Palgrave Macmillan, vol. 2(1), pages 71-80, March.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:20543. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ekkehart Schlicht)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.