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Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers

Author

Listed:
  • Ortega, David L.
  • Chen, Maolong
  • Wang, H. Holly
  • Shimokawa, Satoru

Abstract

A major concern for international marketers is how products will be received by foreign consumers in other markets. This study uses choice modeling to assess Chinese consumer preferences for pork and evaluate the potential demand for U.S. pork in the cities of Guangzhou and Hong Kong. We find that differences in preferences for domestic versus imported pork can be explained, in part, by consumers’ level of patriotism. Marketing pork with a food safety claim can increase market demand for U.S. products, and accounting for differences in nationalistic attitudes can aid marketing efforts.

Suggested Citation

  • Ortega, David L. & Chen, Maolong & Wang, H. Holly & Shimokawa, Satoru, . "Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 42(2).
    • Handle: RePEc:ags:jlaare:258002
    DOI: 10.22004/ag.econ.258002
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    References listed on IDEAS

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    Cited by:

    1. Yu Jiang & H. Holly Wang & Shaosheng Jin, 2023. "Mobilising the public to fight poverty using anti‐poverty labels in online food markets: Evidence from a real experimental auction," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(1), pages 168-190, February.
    2. Satoru Shimokawa & Dezhuang Hu & Dandan Li & Hong Cheng, 2021. "The urban–rural gap in the demand for food safety in China: The role of food label knowledge," Agricultural Economics, International Association of Agricultural Economists, vol. 52(2), pages 175-193, March.
    3. Shijun Gao & Carola Grebitus & Karen L. DeLong, 2024. "Explaining consumer willingness to pay for country‐of‐origin labeling with ethnocentrism, country image, and product image: Examples from China's beef market," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 72(2), pages 149-166, June.
    4. Yuqing Zheng & Songqing Jin & Jian Zhang, 2019. "The 21st century agribusiness in China: E‐commerce, consumer preference, and competition," Agribusiness, John Wiley & Sons, Ltd., vol. 35(1), pages 3-5, January.
    5. Caputo, Vincenzina, 2020. "Does information on food safety affect consumers’ acceptance of new food technologies? The case of irradiated beef in South Korea under a new labelling system and across different information regimes," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 64(04), January.
    6. H. Holly Wang & Yu Jiang & Shaosheng Jin & Qiujie Zheng, 2022. "New online market connecting Chinese consumers and small farms to improve food safety and environment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 70(4), pages 305-324, December.
    7. H. Holly Wang & Jing Yang & Na Hao, 2022. "Consumers’ Willingness to Pay for Rice from Remediated Soil: Potential from the Public in Sustainable Soil Pollution Treatment," IJERPH, MDPI, vol. 19(15), pages 1-22, July.

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