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Food Safety and Demand: Consumer Preferences for Imported Pork in Urban China

Author

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  • Ortega, David L.
  • Wang, H. Holly
  • Wu, Laping

Abstract

China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. The objective of this study is to assess and measure consumers’ preferences for and attitudes toward imported pork in urban China. Estimated logit models based on a consumer survey conducted in 2008 reveal that individuals’ age, shopping location, and food safety concerns significantly influence their willingness to pay for U.S. pork. Factors affecting purchasing behavior of Western-style pork cuts versus traditional Chinese cuts are also evaluated. Consumers’ food safety concerns were linked to a previous lean-meat additive scare and a lack of confidence in the Chinese food inspection system.

Suggested Citation

  • Ortega, David L. & Wang, H. Holly & Wu, Laping, 2009. "Food Safety and Demand: Consumer Preferences for Imported Pork in Urban China," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), pages 1-12, November.
    • Handle: RePEc:ags:jlofdr:99757
    DOI: 10.22004/ag.econ.99757
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    Citations

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    Cited by:

    1. Ortega, David L. & Chen, Maolong & Wang, H. Holly & Shimokawa, Satoru, 2017. "Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 42(2), May.
    2. Ma, Meilin & Wang, H. Holly & Hua, Yizhou & Qin, Fei & Yang, Jing, 2021. "African swine fever in China: Impacts, responses, and policy implications," Food Policy, Elsevier, vol. 102(C).
    3. Linhai Wu & Hongsha Wang & Dian Zhu & Wuyang Hu & Shuxian Wang, 2016. "Chinese consumers’ willingness to pay for pork traceability information—the case of Wuxi," Agricultural Economics, International Association of Agricultural Economists, vol. 47(1), pages 71-79, January.
    4. Muhammad ISHAQ & Qing PING & Zahoorul HAQ & Chongguang LI & Chen TONG, 2016. "Maximum residue limits and agrifood exports of China: choosing the best estimation technique," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 62(2), pages 78-92.
    5. Yang, Shang-Ho & Souza Monteiro, Diogo, 2016. "What’s in a Price? The Impact of Starting Point Bias in WTP for Information in Taiwanese Wet Markets," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235766, Agricultural and Applied Economics Association.
    6. Carnegie, Rachel & Wang, Holly & Widmar, Nicole & Ortega, David, 2014. "Consumer Preferences for Quality and Safety Attributes of Duck in Restaurant Entrees: Is China A Viable Market for The U.S. Duck Industry?," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170717, Agricultural and Applied Economics Association.
    7. Zhang, Yuehua & Rao, Xudong & Wang, H. Holly, 2019. "Organization, technology and management innovations through acquisition in China’s pork value chains: The case of the Smithfield acquisition by Shuanghui," Food Policy, Elsevier, vol. 83(C), pages 337-345.
    8. Tait, Dr Peter & Saunders, Prof Caroline & Guenther, Meike & Rutherford, Paul, 2013. "Valuing environmental sustainability attributes of food products in India and China: decomposing the value of New Zealand’s ‘Clean-Green’ brand," 2013 Conference, August 28-30, 2013, Christchurch, New Zealand 187036, New Zealand Agricultural and Resource Economics Society.
    9. Salnikova, Ekaterina & Grunert, Klaus G., 2020. "The role of consumption orientation in consumer food preferences in emerging markets," Journal of Business Research, Elsevier, vol. 112(C), pages 147-159.
    10. Shi, Longzhong & Chen, Xuan & Chen, Bo & Qiu, Jingran & Li, Li, 2021. "Assessing Consumers’ Willingness to Pay for Covid-19-tested Food Labels," 2021 ASAE 10th International Conference (Virtual), January 11-13, Beijing, China 329403, Asian Society of Agricultural Economists (ASAE).

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