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Food Safety and Demand: Consumer Preferences for Imported Pork in Urban China


  • Ortega, David L.
  • Wang, H. Holly
  • Wu, Laping


China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. The objective of this study is to assess and measure consumers’ preferences for and attitudes toward imported pork in urban China. Estimated logit models based on a consumer survey conducted in 2008 reveal that individuals’ age, shopping location, and food safety concerns significantly influence their willingness to pay for U.S. pork. Factors affecting purchasing behavior of Western-style pork cuts versus traditional Chinese cuts are also evaluated. Consumers’ food safety concerns were linked to a previous lean-meat additive scare and a lack of confidence in the Chinese food inspection system.

Suggested Citation

  • Ortega, David L. & Wang, H. Holly & Wu, Laping, 2009. "Food Safety and Demand: Consumer Preferences for Imported Pork in Urban China," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), November.
  • Handle: RePEc:ags:jlofdr:99757

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    References listed on IDEAS

    1. David A. Bessler & Alpha Kergna, 2002. "Price Discovery: The Case of Millet in Bamako, Mali," Journal of African Economies, Centre for the Study of African Economies (CSAE), vol. 11(4), pages 472-502, December.
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    Cited by:

    1. Linhai Wu & Hongsha Wang & Dian Zhu & Wuyang Hu & Shuxian Wang, 2016. "Chinese consumers’ willingness to pay for pork traceability information—the case of Wuxi," Agricultural Economics, International Association of Agricultural Economists, vol. 47(1), pages 71-79, January.
    2. Carnegie, Rachel & Wang, Holly & Widmar, Nicole & Ortega, David, 2014. "Consumer Preferences for Quality and Safety Attributes of Duck in Restaurant Entrees: Is China A Viable Market for The U.S. Duck Industry?," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170717, Agricultural and Applied Economics Association.
    3. Tait, Dr Peter & Saunders, Prof Caroline & Guenther, Meike & Rutherford, Paul, 2013. "Valuing environmental sustainability attributes of food products in India and China: decomposing the value of New Zealand’s ‘Clean-Green’ brand," 2013 Conference, August 28-30, 2013, Christchurch, New Zealand 187036, New Zealand Agricultural and Resource Economics Society.
    4. Yang, Shang-Ho & Souza Monteiro, Diogo, 2016. "What’s in a Price? The Impact of Starting Point Bias in WTP for Information in Taiwanese Wet Markets," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235766, Agricultural and Applied Economics Association.


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