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The “Made in USA poultry label” and consumer choice in Ghana

Author

Listed:
  • Egyir, Irene Susana
  • Adu-Nyako, Kofi
  • Okafor, Ralph

Abstract

Market survey data from Ghana was used to gain understanding of consumers’ attitudes, preferences for foreign food products, and the role product country of origin plays in the demand for poultry. Intention to purchase poultry from the US was anchored on product packaging, quality, expiry date and country of origin.

Suggested Citation

  • Egyir, Irene Susana & Adu-Nyako, Kofi & Okafor, Ralph, 2012. "The “Made in USA poultry label” and consumer choice in Ghana," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119745, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saea12:119745
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    File URL: http://purl.umn.edu/119745
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    References listed on IDEAS

    as
    1. Verbeke, Wim & Roosen, Jutta, 2009. "Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 10(1).
    2. Loureiro, Maria L. & Umberger, Wendy J., 2003. "Estimating Consumer Willingness to Pay for Country-of-Origin Labeling," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 28(02), August.
    3. Chike Okechuku & Vincent Onyemah, 1999. "Nigerian Consumer Attitudes Toward Foreign and Domestic Products," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(3), pages 611-622, September.
    4. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
    5. Wendy J. Umberger & Dillon M. Feuz & Chris R. Calkins & Karen Killinger-Mann, 2002. "U.S. consumer preference and willingness-to-pay for domestic corn-fed beef versus international grass-fed beef measured through an experimental auction," Agribusiness, John Wiley & Sons, Ltd., vol. 18(4), pages 491-504.
    6. John G Knight & David K Holdsworth & Damien W Mather, 2007. "Country-of-origin and choice of food imports: an in-depth study of European distribution channel gatekeepers," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(1), pages 107-125, January.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Country of origin; consumer preference; poultry demand; Ghana; US exports.; Agribusiness; Industrial Organization; Marketing; Q13; Q17;

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade

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