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Consumer preferences regarding country of origin for multiple meat products

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  • Balcombe, Kelvin
  • Bradley, Dylan
  • Fraser, Iain
  • Hussein, Mohamud

Abstract

Despite the growing use of country of origin (CoO) information and labels on food, the extent to which consumers really value this information is unclear. In an effort to understand this issue we present results of a hypothetical discrete choice experiment examining consumer willingness-to-pay for CoO information about meat and meat products. Our results reveal that CoO information is positively valued for all the food products we consider. However, it is relatively less important compared to other food attributes for a large number of products such as bacon, pizza and ready meals. Our results suggest that consumers do not value very highly CoO information for many of the food products examined. Therefore, if the associated costs of mandatory CoO implementation are sufficiently high this raises questions about the inclusion of this information on food labels.

Suggested Citation

  • Balcombe, Kelvin & Bradley, Dylan & Fraser, Iain & Hussein, Mohamud, 2016. "Consumer preferences regarding country of origin for multiple meat products," Food Policy, Elsevier, vol. 64(C), pages 49-62.
    • Handle: RePEc:eee:jfpoli:v:64:y:2016:i:c:p:49-62
    DOI: 10.1016/j.foodpol.2016.09.008
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    17. Regan, Mark & Keane, Claire & Walsh, John R, 2018. "Using behavioural experiments to pre-test policy," Papers BP2019/2, Economic and Social Research Institute (ESRI).
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    21. Fabio Boncinelli & Andrea Dominici & Federico Bondioni & Enrico Marone, 2024. "Consumers bahavior towards the country of origin labeling policy: The case of the pasta market in Italy," Agribusiness, John Wiley & Sons, Ltd., vol. 40(1), pages 46-69, January.
    22. Bruno Larue, 2018. "Economic Integration Reconsidered," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 66(1), pages 5-25, March.
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    24. Dimitris Skalkos & Ioanna S. Kosma & Eleni Chasioti & Thomas Bintsis & Haralabos C. Karantonis, 2021. "Consumers’ Perception on Traceability of Greek Traditional Foods in the Post-COVID-19 Era," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    25. Collins Asante‐Addo & Daniela Weible, 2020. "Is there hope for domestically produced poultry meat? A choice experiment of consumers in Ghana," Agribusiness, John Wiley & Sons, Ltd., vol. 36(2), pages 281-298, April.

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