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The implications across Europe of the ‘horse meat scandal’ on the monetary value of meat authenticity and food safety in ready to heat lasagne: evidence from six countries

Author

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  • Boeri, Marco
  • Brown, Hannah
  • Longo, Alberto

Abstract

The recent ‘horse meat scandal’ in Europe has sparked huge concerns among consumers, as horse meat was found in beef lasagne ready to be consumed. This study investigates consumers’ preferences towards characteristics of ready to heat lasagne, including origin of the meat, whether the meat is tested as beef, safety of the lasagne, and nutritional value, using Discrete Choice Experiments in six EU. Our sample of 4,598 consumers makes this the largest cross sectional study of this kind. The results of this study present evidence that consumers in Europe are concerned about the authenticity and origin of the meat.

Suggested Citation

  • Boeri, Marco & Brown, Hannah & Longo, Alberto, 2014. "The implications across Europe of the ‘horse meat scandal’ on the monetary value of meat authenticity and food safety in ready to heat lasagne: evidence from six countries," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182830, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae14:182830
    DOI: 10.22004/ag.econ.182830
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    References listed on IDEAS

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    Cited by:

    1. Balcombe, Kelvin & Bradley, Dylan & Fraser, Iain & Hussein, Mohamud, 2016. "Consumer preferences regarding country of origin for multiple meat products," Food Policy, Elsevier, vol. 64(C), pages 49-62.

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