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Ist Geiz wirklich geil? Preis-Qualitäts-Relationen von Hersteller- und Handelsmarken im Lebensmittelmarkt

Author

Listed:
  • Schulze, Holger
  • Spiller, Achim
  • Bohm, Justus
  • de Witte, Thomas

Abstract

Studies which analyze price-quality relations in the consumer goods market are mainly more than ten years old and deal marginally with food products. In this survey, the sceptical findings are confirmed with a special focus on the food market. The results show that food quality, risk avoidance and increase in quality benefits are not determined by price levels. Furthermore, the findings demonstrate that private labels in general – and the private labels of the discounter in particular – have a better price-quality ratio than manufacturer brands and private labels of supermarkets and hypermarkets.

Suggested Citation

  • Schulze, Holger & Spiller, Achim & Bohm, Justus & de Witte, Thomas, 2008. "Ist Geiz wirklich geil? Preis-Qualitäts-Relationen von Hersteller- und Handelsmarken im Lebensmittelmarkt," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 57(6).
  • Handle: RePEc:ags:gjagec:97700
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    Citations

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    Cited by:

    1. Erich Kirchler & Florian Fischer & Erik Hölzl, 2010. "Price and its Relation to Objective and Subjective Product Quality: Evidence from the Austrian Market," Journal of Consumer Policy, Springer, vol. 33(3), pages 275-286, September.
    2. Verena Otter & Bianca Prechtel & Ludwig Theuvsen, 2014. "The Country-of-Origin Effect for Chocolate made from Ecuadorian Cocoa: An Empirical Analysis of Consumer Perceptions," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 16(3), pages 43-60.
    3. Otter, Verena & Prechtel, Bianca & Theuvsen, Ludwig, 2014. "Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen L," Discussion Papers 168526, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    4. Imkamp Heiner, 2009. "Welchen Zusammenhang zwischen Preis und Qualität sollte der Wettbewerb auf Konsumgütermärkten herstellen? / Which Price-Quality Relationship Should Competition Induce on Consumer Goods Markets ?: Empi," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 229(4), pages 410-425, August.

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