IDEAS home Printed from https://ideas.repec.org/a/cmj/seapas/y2016i12p431-441.html
   My bibliography  Save this article

Does Csr Enhance Market Performance For Automotive Companies?

Author

Listed:
  • Anca BUTNARIU

    (Universitatea Tehnică “Gheorghe Asachi” din Iasi)

  • Dumitru FILIPEANU

    (Universitatea Tehnică “Gheorghe Asachi” din Iasi)

Abstract

This paper aims at analyzing the role of strategic CSR in creating stable long term performance in the automotive industry. The first part of the paper reviews the success factors for the European auto industry and analyses the influence strategic CSR has on these factors. In order to illustrate the relation between strategic CSR activities and the economic performance, the paper presents the strategic evolution of one of the most ancient motor companies on the international scene, namely Peugeot and evaluates the innovative ideas brought into the market, as well as its future prospects. The PSA Group holds a position of European leader in terms of CO2 emissions, with an average of 110.3 grams of CO2/km in 2014. The PSA Peugeot Citroen Group’s strategy is being increasingly oriented towards environmental protection and energy saving.

Suggested Citation

  • Anca BUTNARIU & Dumitru FILIPEANU, 2016. "Does Csr Enhance Market Performance For Automotive Companies?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 431-441, December.
    • Handle: RePEc:cmj:seapas:y:2016:i:12:p:431-441
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/SPAS_12_1.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Industry; Automotive; Raising productivity; Cost/value; Brand distinction; Managerial resources and technology capabilities;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:seapas:y:2016:i:12:p:431-441. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.