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Political Marketing’s Influence on Intra-Party Democracy

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  • Merlă Vladimir

    (The Bucharest Academy of Economic Studies)

Abstract

The development of the political world, mostly to have taken part in the past decades, hasbenefited greatly from the broader understanding and adoption of marketing’s instruments andconcepts. From the classical two-party system, led by established elites, we find ourselves today ina political market with more and more new parties, and younger and bolder contestants. Marketing’s communication tools and the technological advances have left their mark on thepolitical world, not only regarding electoral events and gaining people’s sympathy, but also inimproving the party’s decision making, policy development and grassroots members’representation. Harnessed the right way, the influence that marketing can exercise for theimplementation of democratic rules and principles, inside a political party, has benefits for boththe party members, and for the electorate.

Suggested Citation

  • Merlă Vladimir, 2018. "Political Marketing’s Influence on Intra-Party Democracy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 331-335, July.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:1:p:331-335
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    References listed on IDEAS

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    1. Richard J. Cebula, 2008. "Does Direct Democracy Increase Voter Turnout? Evidence from the 2004 General Election," American Journal of Economics and Sociology, Wiley Blackwell, vol. 67(4), pages 629-644, October.
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      More about this item

      Keywords

      political marketing; democracy; political parties; representativity;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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