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Le design est-il comestible ?


  • Gallen, C.
  • Sirieix, L.


This article focuses on consumers' perception of design applied to food products. Two products conceived by both designers and artisans have been studied. The results show that design can generate a virtual distance between the product and consumers. Authors then suggest solutions to facilitate appropriation process of this kind of products by consumers. ...French Abstract : Cet article s'intéresse à la perception par les consommateurs du design appliqué aux produits alimentaires. L'étude portant sur deux produits conçus par des designers et des artisans montre que le design peut être source de distance perçue avec le consommateur. Des médias sont alors envisagés pour favoriser l'appropriation du produit.

Suggested Citation

  • Gallen, C. & Sirieix, L., 2007. "Le design est-il comestible ?," Working Papers MOISA 200705, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
  • Handle: RePEc:umr:wpaper:200705

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    References listed on IDEAS

    1. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio Berdegué, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1140-1146.
    2. I. Vermeir & W. Verbeke, 2004. "Sustainable Food Consumption: Exploring The Consumer Attitude – Behaviour Gap," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/268, Ghent University, Faculty of Economics and Business Administration.
    3. Raynolds, Laura T., 2004. "The Globalization of Organic Agro-Food Networks," World Development, Elsevier, vol. 32(5), pages 725-743, May.
    4. Vernon Henderson & Duncan Black, 1999. "Spatial Evolution of Population and Industry in the United States," American Economic Review, American Economic Association, vol. 89(2), pages 321-327, May.
    5. Thogersen, John & Olander, Folke, 2002. "Human values and the emergence of a sustainable consumption pattern: A panel study," Journal of Economic Psychology, Elsevier, vol. 23(5), pages 605-630, October.
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    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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