Printed from https://ideas.repec.org/n/nep-mkt/2007-12-08.html
Report NEP-MKT-2007-12-08
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- A. V. Muthukrishnan & Luc Wathieu, 2007, "Ambiguity aversion and the power of established brands," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-07-005, Nov.
- Kauppinen-Räisänen, Hannele & Grönroos, Christian & Gummerus, Johanna, 2007, "Interpretation of Services Marketing Concepts," Working Papers, Hanken School of Economics, number 530, Sep.
- Gallen, C. & Sirieix, L., 2007, "Le design est-il comestible ?," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200705.
- Sirieix, L. & Santiago de Abreu, L. & Aico Watanabe, M. & Kledal, P.R., 2007, "Comparing Organic Urban Consumers in Developing and Developed Countries: First Results in Brazil and France," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200704.
- Alexia Gaudeul & Robert Sugden, 2007, "Spurious Complexity and Common Standards in Markets for Consumer Goods," Working Papers, Centre for Competition Policy, University of East Anglia, number 07-20, Nov.