Interpretation of Services Marketing Concepts
Download full text from publisher
More about this item
Keywordsconceptual marketing knowledge; service quality; servicescape; internal marketing; augmented service offering;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2007-12-08 (All new papers)
- NEP-KNM-2007-12-08 (Knowledge Management & Knowledge Economy)
- NEP-MKT-2007-12-08 (Marketing)
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hhb:hanken:0530. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Staffan Dellringer). General contact details of provider: http://edirc.repec.org/data/shhhhfi.html .
We have no references for this item. You can help adding them by using this form .