IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxiiy2012i2p525-529.html
   My bibliography  Save this article

The Impact of Social Networks on Commerce Development

Author

Listed:
  • Stanciu Anca Cristina

    („Ovidius”University of Constanþa, Romania)

  • Constandache Mihaela

    („Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management Constanþa,)

  • Mitran Paula Cornelia

    (”Spiru Haret” University of Bucharest, Romania; Faculty of Financial and Accounting Management Constanþa)

Abstract

The present paper aims to underline the social impact of the on-line commerce and to analyse the opportunity for companies to develop their business on social networks.The concept of social commerce is defined in relation with the concept of social consumer.The main players inthe social market share being the social networks the security issue must be analysed as well. Therefore, social commerce is the cornerstone of the new economy and social networks are the main medium through which it makes its presence felt. As regards advantages of social trade, they can be analyzed from three points of view: the company, the consumer and the society.

Suggested Citation

  • Stanciu Anca Cristina & Constandache Mihaela & Mitran Paula Cornelia, 2012. "The Impact of Social Networks on Commerce Development," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 525-529, Decembre.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:525-529
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2012p2v2.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    social ; network; commerce; consumer; on-line;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:525-529. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.