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Izleyicilerin Yerel Televizyon Tercihleri Ve Demografik Özellikler Itibari ile Algisal Farkliliklari

Author

Listed:
  • Kenan GÜLLÜ

    (Erciyes Üniversitesi, Turizm Isletmeciligi ve Otelcilik Yüksekokulu, Turizm Isletmeciligi ve Otelcilik Bölümü)

  • Mustafa KACUR

    (Erciyes Üniversitesi, Iletisim Fakültesi, Gazetecilik Bölümü)

Abstract

Bu calisma, televizyon izleyicilerinin yerel televizyon algilamalarini ve algilamalarina bagli farkliliklara iliskin sonuclari icermektedir. Arastirma 1000 televizyon izleyicisi üzerinde yapilmistir. Ýzleyicilerin program türleriyle ilgili algilamalari 15 ifadeyle, kanallarla ilgili algilamalari ise 14 ifadeyle besli Likert Ölcekle ölcülmüstür. Yapilan Tek Yönlü Varyans Analizi (One-Way ANOVA) ile izleyicilerin demografik özellikleri itibari ile yerel televizyonlari degerlendirme düzeyleri ve yerel televizyonlarin program türlerini degerlendirme düzeyleri arasindaki farklar ayri ayri incelenmistir. Demografik özelliklere bagli olarak cesitli farkliliklar bulunmustur. Arastirmanin sonuclari, yerel televizyonlarin izleyicilerine hizmet sunumunda, yöneticilerin isletme politikalarini belirlemelerinde, dolayisiyla televizyon izleyicilerinin tatmin düzeylerini artirmalarinda önemli katkilar saglayacaktir.

Suggested Citation

  • Kenan GÜLLÜ & Mustafa KACUR, 2010. "Izleyicilerin Yerel Televizyon Tercihleri Ve Demografik Özellikler Itibari ile Algisal Farkliliklari," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 10(3), pages 1055-1083.
    • Handle: RePEc:ege:journl:v:10:y:2010:i:3:p:1055-1083
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    More about this item

    Keywords

    Yerel Televizyon Tercihleri; Algisal Farkliliklar; Yerel Televizyonlar;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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