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Determinants of Export Performance of Indonesian Coconut Companies

Author

Listed:
  • Regina Rovelia KAMBEY

    (State University of Malang, Indonesia)

  • Fulgentius Danardana MURWANI

    (State University of Malang, Indonesia)

  • Heri PRATIKTO

    (State University of Malang, Indonesia)

Abstract

This research aims to identify several influential factors on export performance of superior coconut commodity in North Sulawesi Province, especially when it relates to the pricing strategy, firm characteristics, and export strategy during 2016-2017. The research is included into a descriptive and explanatory research that exerts quantitative approaches. The data are collected via questionnaire which was sent to nineteen export companies of superior coconut commodity in North Sulawesi. To analyze the data, this research uses the regression technique of data panel engaging Random Effect Model (REM) approach. The results of research show that: 1) The pricing strategy positively and significantly influences the export performance; 2) The firm characteristics positively and significantly influence the export performance; 3) The export strategy positively and significantly influences the export performance. From the identified variables in the research, the firm characteristics have a significant role in improving the export performance of the firm.

Suggested Citation

  • Regina Rovelia KAMBEY & Fulgentius Danardana MURWANI & Heri PRATIKTO, 2018. "Determinants of Export Performance of Indonesian Coconut Companies," Expert Journal of Business and Management, Sprint Investify, vol. 6(1), pages 49-60.
  • Handle: RePEc:exp:bsness:v:6:y:2018:i:1:p:49-60
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    References listed on IDEAS

    as
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    4. Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January.
    5. Stoian, Maria-Cristina & Rialp, Alex & Rialp, Josep, 2011. "Export performance under the microscope: A glance through Spanish lenses," International Business Review, Elsevier, vol. 20(2), pages 117-135, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • F10 - International Economics - - Trade - - - General
    • C33 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Models with Panel Data; Spatio-temporal Models

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