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Mapping Educational Marketing

Listed author(s):
  • MANEA Natalia


    (University POLITEHNICA of Bucharest, 313, Spl. Independentei, Bucharest, 060042, Romania)

  • PURCARU Mihaela

    (University POLITEHNICA of Bucharest, 313, Spl. Independentei, Bucharest, 060042, Romania)

Registered author(s):

    Associating the 'educational' term to the 'marketing' generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to cultural, social and complex role of the education, the educational marketing represents a part of the services marketing, social marketing and non-profit organizations. By offering mandatory educational services, financed by the state budget, the school units’ through their activity the principles of social marketing, regardless of the financial benefits that result out of performing those services. This article proposes to place under educational marketing under conceptual level in the area of services marketing, the works of references in the area of educations marketing not being too many, a consequence of the fact that this is a new domain.

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    Article provided by Spiru Haret University in its journal Published in Procedia of Economics and Business Administration.

    Volume (Year): 4 (2017)
    Issue (Month): 1 (November)
    Pages: 258-262

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    Handle: RePEc:icb:wpaper:v:4:y:2017:i:1:258-262
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    1. Felix Maringe & Maha Mourad, 2012. "Marketing for Higher Education in Developing Countries: emphases and omissions," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 1-9, June.
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