IDEAS home Printed from https://ideas.repec.org/a/icb/wpaper/v4y2017i1258-262.html
   My bibliography  Save this article

Mapping Educational Marketing

Author

Listed:
  • MANEA Natalia

    (University POLITEHNICA of Bucharest, 313, Spl. Independentei, Bucharest, 060042, Romania)

  • PURCARU Mihaela

    (University POLITEHNICA of Bucharest, 313, Spl. Independentei, Bucharest, 060042, Romania)

Abstract

Associating the 'educational' term to the 'marketing' generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to cultural, social and complex role of the education, the educational marketing represents a part of the services marketing, social marketing and non-profit organizations. By offering mandatory educational services, financed by the state budget, the school units’ through their activity the principles of social marketing, regardless of the financial benefits that result out of performing those services. This article proposes to place under educational marketing under conceptual level in the area of services marketing, the works of references in the area of educations marketing not being too many, a consequence of the fact that this is a new domain.

Suggested Citation

  • MANEA Natalia & PURCARU Mihaela, 2017. "Mapping Educational Marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 258-262, November.
    • Handle: RePEc:icb:wpaper:v:4:y:2017:i:1:258-262
    as

    Download full text from publisher

    File URL: http://icesba.eu/RePEc/icb/wpaper/ICESBA2017_MANEA_P258-262.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. John J. Kineman & Krupanidhi Srirama & Jennifer Wilby & Liu Yiyu & Fan Dongping, 2017. "Reconstruction of the Systems Paradigm: A Study of Green Development in China from the Perspective of Process Philosophy," Systems Research and Behavioral Science, Wiley Blackwell, vol. 34(5), pages 585-593, September.
    2. World Bank, 2018. "World Development Report 2018 [Rapport sur le développement dans le monde 2018]," World Bank Publications - Books, The World Bank Group, number 28340, December.
    3. Felix Maringe & Maha Mourad, 2012. "Marketing for Higher Education in Developing Countries: emphases and omissions," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 1-9, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. MANEA, Natalia & PURCARU, Mihaela, 2017. "The Evolution Of Educational Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 17(4), pages 37-45.
    2. Gutiérrez-Romero, Roxana & Ahamed, Mostak, 2021. "COVID-19 response needs to broaden financial inclusion to curb the rise in poverty," World Development, Elsevier, vol. 138(C).
    3. Dr. Deogratias Rubera, Ph.D & Prof. Thomas Ngui, Ph.D, 2023. "Assessment of Multiple-Choice Construction Competence Among Public Junior Secondary School Teachers in Edo Central Senatorial District, Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(4), pages 526-544, April.
    4. Holla,Alaka & Bendini,Maria Magdalena & Dinarte Diaz,Lelys Ileana & Trako,Iva, 2021. "Is Investment in Preprimary Education Too Low ? Lessons from (Quasi) ExperimentalEvidence across Countries," Policy Research Working Paper Series 9723, The World Bank.
    5. Rob Williams, 2022. "Turning the lights on to keep them in the fold: How governments preempt secession attempts," Conflict Management and Peace Science, Peace Science Society (International), vol. 39(4), pages 422-446, July.
    6. Frempong, Raymond Boadi & Orkoh, Emmanuel & Kofinti, Raymond Elikplim, 2021. "Household's use of cooking gas and Children's learning outcomes in rural Ghana," Energy Economics, Elsevier, vol. 103(C).
    7. Blimpo, Moussa P. & Pugatch, Todd, 2021. "Entrepreneurship education and teacher training in Rwanda," Journal of Development Economics, Elsevier, vol. 149(C).
    8. Sabrin Beg & Waqas Halim & Adrienne M. Lucas & Umar Saif, 2022. "Engaging Teachers with Technology Increased Achievement, Bypassing Teachers Did Not," American Economic Journal: Economic Policy, American Economic Association, vol. 14(2), pages 61-90, May.
    9. Brancatelli,Calogero & Marguerie,Alicia Charlene & Koettl-Brodmann,Stefanie, 2020. "Job Creation and Demand for Skills in Kosovo : What Can We Learn from Job Portal Data?," Policy Research Working Paper Series 9266, The World Bank.
    10. Dario Meili & Vasco Schelbert & Mahbub-Ul Alam & Prince Antwi-Agyei & Sheillah Simiyu & Kwaku Amaning Adjei & Bismark Dwumfour-Asare & Mahbubur Rahman & Christoph Lüthi & Isabel Günther, 2022. "Indicators for Sanitation Quality in Low-Income Urban Settlements: Evidence from Kenya, Ghana, and Bangladesh," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 162(2), pages 683-720, July.
    11. Muhammad Akbar Farahmand, 2021. "The Relationship Between Economic Growth and Foreign Aid: The Case of Afghanistan," Journal of Economic Policy Researches, Istanbul University, Faculty of Economics, vol. 8(2), pages 141-154, July.
    12. Švarc, Jadranka & Dabić, Marina, 2021. "Transformative innovation policy or how to escape peripheral policy paradox in European research peripheral countries," Technology in Society, Elsevier, vol. 67(C).
    13. Daniel O. Gilligan & Naureen Karachiwalla & Ibrahim Kasirye & Adrienne M. Lucas & Derek Neal, 2022. "Educator Incentives and Educational Triage in Rural Primary Schools," Journal of Human Resources, University of Wisconsin Press, vol. 57(1), pages 79-111.
    14. Asongu, Simplice A. & Uduji, Joseph I. & Okolo-Obasi, Elda N., 2019. "Homicide and social media: Global empirical evidence," Technology in Society, Elsevier, vol. 59(C).
    15. Chiara Broccolini & Giulia Lotti & Alessandro Maffioli & Andrea F Presbitero & Rodolfo Stucchi, 2021. "Mobilization Effects of Multilateral Development Banks," The World Bank Economic Review, World Bank, vol. 35(2), pages 521-543.
    16. Nakajima, Nozomi & Hasan, Amer & Jung, Haeil & Brinkman, Sally & Pradhan, Menno & Kinnell, Angela, 2019. "Investing in school readiness: A comparison of different early childhood education pathways in rural Indonesia," International Journal of Educational Development, Elsevier, vol. 69(C), pages 22-38.
    17. Rodriguez-Segura, Daniel & Campton, Cole & Crouch, Luis & Slade, Timothy S., 2021. "Looking beyond changes in averages in evaluating foundational learning: Some inequality measures," International Journal of Educational Development, Elsevier, vol. 84(C).
    18. Shyamsundar, Priya & Ahlroth, Sofia & Kristjanson, Patricia & Onder, Stefanie, 2020. "Supporting pathways to prosperity in forest landscapes – A PRIME framework," World Development, Elsevier, vol. 125(C).
    19. Jamshed Uppal, 2021. "Developing Housing Finance in Pakistan – Challenges and Opportunities," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 26(1), pages 31-56, Jan-June.
    20. Agostinelli, Francesco & Avitabile, Ciro & Bobba, Matteo, 2021. "Enhancing Human Capital in Children: A Case Study on Scaling," TSE Working Papers 21-1196, Toulouse School of Economics (TSE), revised Oct 2023.

    More about this item

    Keywords

    education; educational marketing; social marketing; service marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:icb:wpaper:v:4:y:2017:i:1:258-262. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Rocsana Bucea-Manea-Tonis (email available below). General contact details of provider: http://icesba.eu .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.