Mapping Educational Marketing
Download full text from publisher
References listed on IDEAS
- Felix Maringe & Maha Mourad, 2012. "Marketing for Higher Education in Developing Countries: emphases and omissions," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 1-9, June.
More about this item
Keywordseducation; educational marketing; social marketing; service marketing;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:icb:wpaper:v:4:y:2017:i:1:258-262. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rocsana Bucea-Manea-Tonis). General contact details of provider: http://icesba.eu .