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Mapping Educational Marketing


  • MANEA Natalia

    () (University POLITEHNICA of Bucharest, 313, Spl. Independentei, Bucharest, 060042, Romania)

  • PURCARU Mihaela

    (University POLITEHNICA of Bucharest, 313, Spl. Independentei, Bucharest, 060042, Romania)


Associating the 'educational' term to the 'marketing' generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to cultural, social and complex role of the education, the educational marketing represents a part of the services marketing, social marketing and non-profit organizations. By offering mandatory educational services, financed by the state budget, the school units’ through their activity the principles of social marketing, regardless of the financial benefits that result out of performing those services. This article proposes to place under educational marketing under conceptual level in the area of services marketing, the works of references in the area of educations marketing not being too many, a consequence of the fact that this is a new domain.

Suggested Citation

  • MANEA Natalia & PURCARU Mihaela, 2017. "Mapping Educational Marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 258-262, November.
  • Handle: RePEc:icb:wpaper:v:4:y:2017:i:1:258-262

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    References listed on IDEAS

    1. Felix Maringe & Maha Mourad, 2012. "Marketing for Higher Education in Developing Countries: emphases and omissions," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 1-9, June.
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    More about this item


    education; educational marketing; social marketing; service marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions


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