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The Evolution Of Educational Marketing

Author

Listed:
  • MANEA, Natalia

    (University Politehnica of Bucharest)

  • PURCARU, Mihaela

    (Bucharest University of Economic Studies)

Abstract

The association of the term ‘educational’ to the term ‘marketing’ generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to the cultural, social and complex role of the education, educational marketing represents a part of the services marketing, the social marketing and the non-profit organizations. By offering mandatory educational services, financed from the state budget, the school units, through their activity, respect the principles of social marketing, regardless of the financial benefits that result from the provision of these services. This article aims to place educational marketing below the conceptual level in the field of service marketing; the reference works in the field of educational marketing are not many, a consequence of the fact that this is a new field.

Suggested Citation

  • MANEA, Natalia & PURCARU, Mihaela, 2017. "The Evolution Of Educational Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 17(4), pages 37-45.
    • Handle: RePEc:ris:sphecs:0274
    as

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    References listed on IDEAS

    as
    1. World Bank, 2018. "World Development Report 2018 [Rapport sur le développement dans le monde 2018]," World Bank Publications - Books, The World Bank Group, number 28340, December.
    2. Felix Maringe & Maha Mourad, 2012. "Marketing for Higher Education in Developing Countries: emphases and omissions," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 1-9, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    educational pillars; educational marketing; social marketing; services marketing.;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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