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La Adopción Del E-Gobierno En Entornos Voluntarios / The Adoption Of E-Government In Free-Media Environments

Author

Listed:
  • Medina Molina, Cayetano

    () (Centro Andaluz de Estudios Empresariales (España))

  • Rufin Moreno, Ramón

    () (Universidad Nacional de Educación a Distancia (España))

  • Rey Moreno, Manuel

    () (Universidad de Sevilla (España))

Abstract

El desarrollo del e-Gobierno centrado en el usuario requiere conocer tanto las expectativas que este tiene respecto a su uso, como los elementos que favorecen su adopción. Chan et al. (2010) han planteado la existencia de diversos antecedentes de los componentes del modelo Unified Theory of Acceptance and Use of Technology (UTAUT) en un entorno obligatorio. El presente trabajo, a través del desarrollo de un modelo de ecuaciones estructurales mediante PLS, analiza la vigencia de tales antecedentes en un entorno voluntario. Los resultados muestran cómo las expectativas de resultado y las expectativas de esfuerzo inciden de forma significativa sobre la intención de emplear la plataforma de e-Gobierno, y también que esta y las condiciones facilitadoras influyen sobre el uso de la mencionada plataforma. Respecto a los antecedentes de los componentes del modelo UTAUT, cabe destacar el papel desempe˜nado por la conveniencia, asistencia, confianza y aversión a la interacción personal. / e-Government development requires a good knowledge of both users’ expectations and all the factors that may strength users’ adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology (UTAUT) model’s components in the context of compulsory use environments. The present research addresses the validity of such antecedents when one is dealing with a free use environment instead that with a compulsory one. The methodology is based in building up a structural equation model by means of the PLS technique. Our findings show that the expectations about the result to be obtained and the effort expectations held by the user affect significantly the intention of use of the e-Government platform. In turn, the intention of use and the facilitating conditions have an influence on actual use of the platform. Furthermore, we found that convenience, assistance, trust and avoidance of personal interaction play important roles in terms of UTAUT model’s antecedents.

Suggested Citation

  • Medina Molina, Cayetano & Rufin Moreno, Ramón & Rey Moreno, Manuel, 2013. "La Adopción Del E-Gobierno En Entornos Voluntarios / The Adoption Of E-Government In Free-Media Environments," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 19(1), pages 42-52.
  • Handle: RePEc:idi:jiedee:v:19:y:2013:i:1:p:42-52
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    More about this item

    Keywords

    e-Gobierno; UTAUT; Conveniencia; Asistencia; Confianza; Aversión a la interacción personal; e-Government; UTAUT; Convenience; Assistance; Trust; Avoidance of personal interaction;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M59 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Other

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