IDEAS home Printed from
   My bibliography  Save this article

Coordinates Of The Culture Consumption In Urban Environment


  • Gârdan Daniel Adrian
  • Cătoiu Iacob
  • Gârdan Iuliana Petronela


Applying marketing principles within the culture field represents a challenge addressed for specialists, taking into consideration the substantial changes that the consumption of culture has met at the end of the 20th century and the beginning of the 21st century. This approach cannot be achieved without a coherent substantiation of the ways through which actual culture consumer behavior manifest itself. The present paper aims to investigate with the help of an exploratory marketing research a number of items referring to the main coordinates of the current culture consumption from the urban Romanian environment. The research results were analyzed also from the perspective of various statistical data about the access to culture and participation of European citizens to its specific forms of expression. In the context of complex transformations that have occurred in the social, economic and implicitly cultural layer, after 1990, at the level of Romanian society, the way that Romanian culture consumers are relate to the dynamics of their own needs has been radically changed. Within the paper are proposed not only some future research directions but also different measures which at a social level can influence the evolution of culture consumption towards the reduction of disparities compared with the average of main indicators considered at European level.

Suggested Citation

  • Gârdan Daniel Adrian & Cătoiu Iacob & Gârdan Iuliana Petronela, 2016. "Coordinates Of The Culture Consumption In Urban Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-10.
  • Handle: RePEc:alu:journl:v:2:y:2016:i:18:p:10

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    cultural marketing; consumption of culture; consumption behavior; artistic creation;

    JEL classification:

    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2016:i:18:p:10. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.