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Coordinates Of The Culture Consumption In Urbanenvironment

Author

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  • Gardan Daniel Adrian
  • Catoiu Iacob
  • Gardan Iuliana Petronela

Abstract

Applying marketing principles within the culture field represents a challengeaddressed for specialists, taking into consideration the substantial changes that the consumptionof culture has met at the end of the 20th century and the beginning of the 21st century. Thisapproach cannot be achieved without a coherent substantiation of the ways through whichactual culture consumer behavior manifest itself. The present paper aims to investigate with thehelp of an exploratory marketing research a number of items referring to the main coordinatesof the current culture consumption from the urban Romanian environment. The research resultswere analyzed also from the perspective of various statistical data about the access to cultureand participation of European citizens to its specific forms of expression. In the context ofcomplex transformations that have occurred in the social, economic and implicitly cultural layer,after 1990, at the level of Romanian society, the way that Romanian culture consumers are relateto the dynamics of their own needs has been radically changed. Within the paper are proposednot only some future research directions but also different measures which at a social level caninfluence the evolution of culture consumption towards the reduction of disparities comparedwith the average of main indicators considered at European level.

Suggested Citation

  • Gardan Daniel Adrian & Catoiu Iacob & Gardan Iuliana Petronela, 2016. "Coordinates Of The Culture Consumption In Urbanenvironment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-10.
  • Handle: RePEc:alu:journl:v:2:y:2016:i:18:p:10
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    Keywords

    cultural marketing; consumption of culture; consumption behavior; artistic creation;

    JEL classification:

    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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