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New Service Development: Learning from and with Customers

In: Involving Customers In New Service Development

Author

Listed:
  • Bodil Sandén

    (Service Research Center, Karlstad University, Sweden)

  • Jonas Matthing

    (Service Research Center, Karlstad University, Sweden)

  • Bo Edvardsson

    (Service Research Center, Karlstad University, Sweden)

Abstract

The following sections are included:IntroductionTheoretical FrameworkAn Empirical Experiment of Involvement of CustomersResults: Customer Ideas are More InnovativeAnalysis: The Enhanced Learning ProcessDiscussion, Implications, and Future ResearchReferences

Suggested Citation

  • Bodil Sandén & Jonas Matthing & Bo Edvardsson, 2006. "New Service Development: Learning from and with Customers," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 6, pages 99-126, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781860948893_0006
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    Cited by:

    1. Carreira, Rui & Patrício, Lia & Natal Jorge, Renato & Magee, Chris & Van Eikema Hommes, Qi, 2013. "Towards a holistic approach to the travel experience: A qualitative study of bus transportation," Transport Policy, Elsevier, vol. 25(C), pages 233-243.

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