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Involving Customers in New Service Development

Editor

Listed:
  • Bo Edvardsson
    (Karlstad University, Sweden)

  • Anders Gustafsson
    (Karlstad University, Sweden)

  • Per Kristensson
    (Karlstad University, Sweden)

  • Peter Magnusson
    (Karlstad University, Sweden)

  • Jonas Matthing
    (Karlstad University, Sweden)

Abstract

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), 2006. "Involving Customers in New Service Development," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number p458, January.
    • Handle: RePEc:wsi:wsbook:p458
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/p458
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    Citations

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    Cited by:

    1. Bo Edvardsson & Anders Gustafsson & Per Kristensson, 2010. "Customer Integration in Service Innovation," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 13, Edward Elgar Publishing.

    Book Chapters

    The following chapters of this book are listed in IDEAS

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